[October 09, 2015] |
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Manifest Launches New Healthcare Division, Manifest Life
Manifest, the newly formed experience design and content marketing
agency, is excited to announce the launch of its
healthcare-industry-focused division, Manifest Life.
Led by Beth Tomkiw, executive vice president and general manager,
Manifest Life will leverage the 30-year healthcare experience of its
parent company to develop innovative, results-driven brand experiences
for organizations focused on promoting health and wellness in the U.S.
and around the world.
As head of Manifest Life, Tomkiw will use her 25-plus years of
marketing, storytelling and strategic content creation to help marketing
teams navigate the complex and evolving healthcare landscape. Her deep
industry experience includes strategic leadership roles with health
systems, payers, life sciences companies and consumer health and retail
brands. "We've built an amazing team of smart, creative thinkers who
understand that it's time to show health-focused organizations that the
same old marketing tactics no longer apply. Consumers crave meaningful
and memorable experiences that they can share with others. They want
this when they travel, shop, dine, drive, decorate - it's no different
with healthcare. Manifest Life uses storytelling and experiences -
content and cntext - to craft the kinds of brand experiences that grow
businesses," says Tomkiw.
Manifest Life already partners with leading hospitals and health
systems; biotech, pharmaceutical and medical device companies; health
associations; and healthcare payers, including Cleveland Clinic, Abbott,
WebMD, Aurora Health Care, Baylor Scott & White Health, Parrish Medical
Center and Ochsner Health System. Most recently, the division has
garnered new business from Tenet Health and the University of Michigan
Health System.
Joining the Manifest Life leadership team are Gregg Radzely,
SVP/Business Development, and Rico Ricketson, Managing
Director/Accounts. Together, they will use their extensive healthcare
backgrounds to continue to provide meaningful, strategic content
experiences to clients, while focusing on growing the Manifest Life
portfolio of business.
"We understand what it takes to develop, engage and regularly interact
with the key consumer, professional and employee audiences in healthcare
and pharmaceutical companies," says Radzely. "We help our clients
organize, systematize and implement their content marketing strategy to
reach the right audience, with the right experience, the right message
to drive action and outcomes."
Manifest Life will be at SHSMD Connections, one of the preeminent
healthcare strategy and market development conferences in the U.S., to
officially introduce its new content marketing and experience design
capabilities to the healthcare community this month.
ABOUT MANIFEST
Formed by the combination of Manifest Digital, a leader in experience
design, and McMURRY/TMG, the leading independent content marketing
agency in the U.S., Manifest offers a unique fusion of experience
design, emerging technology and content to create compelling customer
experiences for leading brands. Clients include Abbott, Allstate, BMW,
Baylor Scott & White Health, Delta Faucet, Enterprise Holdings, Inc.,
The Ritz-Carlton, Kohl's, Motorola (News - Alert), Nestle Purina Pet Care Company, Post
Holdings, WebMD and UPS.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151009005069/en/
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