TMCNet: SIM Partners Acquires SyCara Local, Accelerates Product Roadmap

[November 17, 2015]

SIM Partners Acquires SyCara Local, Accelerates Product Roadmap

SIM Partners, a leading provider of location-based marketing technology, today announced its acquisition of SyCara Local, a local digital presence and SEO measurement platform for brands and agencies.

The acquisition of SyCara Local accelerates the roadmap for SIM Partners' market-leading local marketing automation platform, Velocity. SyCara Local's SEO toolset will be integrated with Velocity Insights to provide multi-location enterprise brands the most complete analysis of the health of their location data to fuel business listings, as well as the ranking insights needed to make local SEO decisions that drive mobile search visibility and performance.

SIM Partners' acquisition of SyCara Local comes at a time when mobile continues to define the future of location marketing. According to Google, mobile searches have surpassed desktop searches, with 80 percent of local "near me" searches coming from mobile devices. These changes in consumer behavior have made local marketing the next digital battleground for brands, as they vie to be visible, relevant, and engaging in the "near me" moments of mobile search.

"Velocity shares a similar DNA with SyCara, as both platforms were built on strong SEO foundations with mobile customer acquisition in mind," said Jon Schepke, CEO, SIM Partners. "This acquisition solidifies Velocity's leadership position in the market, as well as signals our continued commitment to innovation as we further our mission to make "near me" moments matter for multi-location enterprise brands."

The most comprehensive location marketing measurement platform available, Velocity Insights moves beyond simple performance metrics to provide the actionable analysis enterprise marketers need to improve the effectiveness of their local SEO and mobie search marketing efforts. SyCara Local's SEO toolset broadens and deepens the Velocity Insights data set, to provide listing health transparency and drive improved visibility and rankings:

  • Listing Health -- Based on a proprietary scoring algorithm, Velocity Listing Health measures the accuracy and visibility of a brand's business listings across the local ecosystem. SyCara Local's Listing Accuracy tool expands the number of directories monitored in Velocity Listing Health -- including vertically specialized domains in healthcare and financial services -- as well as adds the ability to track competitive business listings.
  • Ranking Insights -- Velocity Ranking Insights monitors how well location pages are performing across major search engines, based on key terms. SyCara Local's Search Rank tool brings map and mobile search rankings to Velocity Ranking Insights -- providing enterprise brands actionable insights needed to drive local content marketing strategies that generate local SEO and mobile search visibility at scale.

SyCara Local also enhances Velocity's review tracking and monitoring capabilities, including the ability to monitor and track sentiment at the location level.

"The depth and breadth of SyCara Local's data set is a perfect match for Velocity's enterprise-grade publishing capabilities," said Dan Boberg, President, SyCara Local. "Together, the combined toolset is a clear go-to choice for any multi-location enterprise marketer looking to drive market leadership through local and mobile search marketing performance."

SyCara Local's Search Ranking data has already been integrated into Velocity Insights. Additional data sets will be integrated over time, to provide Velocity's roster of multi-location enterprise clients deeper insights into the performance of their local SEO and mobile search marketing efforts.

For more information please visit www.simpartners.com.

About SIM Partners

SIM Partners' local marketing automation technology, Velocity, maximizes digital marketing results for enterprise brands at a local level. By making location data actionable and local content scalable, Velocity drives customer acquisition for national brands across thousands of physical locations. With Velocity, national brands can create location-based offers to turn "near me" mobile searches into offline conversions. Velocity includes a powerful location data management tool to drive listing visibility, a content management system that automates the creation of location-based content and experiences, and a robust insights platform to inform local content strategies. SIM Partners has offices in Chicago and San Francisco. To learn more, or request a demo, visit www.simpartners.com.

About SyCara Local

SyCara Local is the local digital presence and SEO company for brands, franchisors and agencies who need to use local marketing and SEO strategically to generate leads, drive sales and increase revenue for their clients. Founded by SEO industry thought leaders and led by an executive team formerly with Yahoo!, Microsoft (News - Alert), Circle K and Xerox, SyCara Local serves dozens of major national-local brands with 1000s of locations and clients. SyCara Local's unique Maps View and Citations and Listings Update features, along with our proprietary recommendations engine, combine compelling reporting and analytics with easy-to-use data visualization and actionable insights to help our clients claim more local listings, improve competitive rank, and optimize their SEO currency, which ultimately drives user acquisition and conversion. For more visit www.sycaralocal.com.


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