TMCNet: Curalate: Innovating, Growing, Winning; Helps World's Most Loved Brands Connect Content to Commerce

[November 17, 2015]

Curalate: Innovating, Growing, Winning; Helps World's Most Loved Brands Connect Content to Commerce

Curalate, the world's leading visual commerce platform, has been on a rapid growth trajectory and recently hit several critical milestones, including:

  • Signing its 700th customer to join the ranks of industry leaders such as Anthropologie, Buzzfeed, Crate & Barrel, Disney Consumer Products, Gilt Groupe (News - Alert), QVC, Saks Fifth Avenue, Sephora, and Urban Outfitters.
  • Strengthening its leadership team with the addition of Matthew Langie as Chief Marketing Officer (CMO) and Scott Casey as Chief Financial Officer (CFO).
  • Launching innovative products including Curalate Reveal and Curalate Ads.
  • Joining the Instagram Partner Program in addition to being named a Pinterest Marketing Developer Partner - the only visual commerce platform with both distinctions.
  • Adding its 100th employee and expanding its office presence in New York City, Philadelphia, and Seattle.

"As imagery begins to dominate consumer touchpoints, the way consumers discover and buy will change," said Apu Gupta, CEO of Curalate. "Our platform was the first to recognize this fundamental shift in consumer behavior and continues to transform how brands and consumers connect."

"Curalate as made it possible for us to connect our visual content back to commerce, ultimately increasing both engagement and revenue," said Alex Miller, SVP of Digital Commerce, QVC. "We needed a solution to allow our customers the ability to easily shop the images we were sharing, and Curalate Like2Buy has not only made that customer experience possible, but also provided us new ways to leverage Instagram."

Curalate growth has accelerated with the hiring of seasoned veterans Matthew Langie as Chief Marketing Officer (CMO) and Scott Casey as Chief Financial Officer (CFO).

Langie joins Curalate from Adobe (News - Alert) Systems, where he led Strategic Marketing for the Digital Marketing business unit. At Adobe, Langie was responsible for marketing the company's digital marketing solutions generating over $1.2B in revenue.

Casey brings deep experience building finance functions and helping early stage tech businesses scale to his position as CFO. He joins Curalate from bitcoin startup Crypto Coin Technologies and previously served in financial leadership roles at high-growth businesses including Zynga (News - Alert) and Tumblr.

In the past year, Curalate has brought several new innovations to market including Curalate Reveal, a solution that makes a brand's blog images instantly shoppable. Curalate has also forged new partnerships with eBay (News - Alert) Enterprise, to drive affiliate publisher traffic and revenue from images sourced from Instagram, as well partnering with Movable Ink, to enrich the email experience with image-driven social content.

As one of the initial members of the Instagram Partner Program, Curalate is the only visual commerce platform to receive badges in two of the three partner specialties-Community Management and Content Marketing-for its unique ability to enable marketers to engage and grow their Instagram community while connecting Instagram content directly to commerce.

Curalate now has over 100 employees across three offices. A recent expansion of the Seattle office joins the company's New York office and Philadelphia headquarters.

About Curalate

Curalate is the leading visual commerce platform used by hundreds of the world's most loved brands. Curalate solutions touch millions of consumers daily by enabling brands to connect content to commerce. For more information, visit www.curalate.com


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