[November 17, 2015] |
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Chrome River Appoints New Chief Marketing Officer
Chrome River, a leading provider of expense management and supplier
invoice processing software, today announced the appointment of Julie
Norquist Roy to the newly created position of chief marketing officer
(CMO). Roy brings to Chrome River extensive experience as a data-driven,
high tech marketing executive.
On the heels of announcing that Chrome River is bolstering its
commitment to client services and customer success with two executive
appointments as well as a recent funding round of $100 million, Julie
Norquist Roy also joins the executive team to help accelerate growth.
Roy has proven experience in enabling the success of leading SaaS (News - Alert)
vendors through strategic brand and pipeline building. Prior to joining
Chrome River, Roy was CMO at Kyriba, a global leader in cloud-based
treasury and risk management software. Before Kyriba, Roy served as VP
Marketing and member of the executive team at Cornerstone OnDemand,
where she built the marketing department from the ground up and
contributed to the fifteen-fold growth that led to the company's highly
successful IPO in March 2011. As VP of Marketing and founding member at
start-up InStranet, Roy helped build their call center knowledge base
offering, which ultimately led to the company's acquisition by
Salesforce in 2008.
"I am trilled to join Chrome River during this exciting time of
growth," said Roy. "Finance departments have been one of the last to
automate, and I see an immense opportunity for Chrome River to
capitalize on productivity tools that enable finance organizations to
drive organizational effectiveness. I believe Chrome River to be
uniquely positioned to not only dominate the expense and invoice
management space, but also to be a leader in the enterprise cloud
software eco-system at large."
"We are extremely happy to have Julie join our team," said Alan Rich,
CEO of Chrome River. "As a marketing thought leader, Julie will be a
tremendous addition to our executive team to help drive brand awareness,
demand for our offerings and expansion into new markets. Her
understanding of what it takes to grow a business and her knowledge of
the financial technology cloud software space are essential to our
success."
Headquartered in Los Angeles with resources throughout the U.S. and
EMEA, Chrome River provides innovative expense reporting and invoice
management solutions for enterprises of all sizes, including some of the
world's most sophisticated global enterprises.
About Chrome River
Chrome River Technologies, Inc. provides expense reporting and supplier
invoice automation solutions that combine the latest enterprise and
mobile technologies with a team of industry-leading implementation and
support experts. Chrome River delivers immediate payback via a "Software
as a Service" delivery model that requires no hardware, no software, and
no long-term commitment. This service is easily configurable to meet the
needs of organizations worldwide with complex expense management
policies and collaborative approval processes. Request a demonstration
today and locate additional information about Chrome River and its
solutions by visiting the company website at www.chromeriver.com
or by calling +1.888.781.0088.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151117005274/en/
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