[February 02, 2016] |
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Startup Transforming Email Marketing to Subscriber-Driven Officially Launches Today
SubscriberVoice,
a startup reinventing how brands engage with their email subscribers,
today announced its formal launch to transform email marketing to
subscriber-driven by giving email subscribers an independent voice of
their own.
Built for email marketers who prioritize the subscriber experience, the
SubscriberVoice Seal is the first-ever online seal designed to help
consumers credibly identify and engage with brands that listen to their
email subscribers. Powered by the voice of the subscriber,
SubscriberVoice moves email marketing beyond a one-way, brand-driven
push of advertising to a two-way, subscriber-driven conversation.
"Brands displaying the SubscriberVoice Seal represent the thought
leaders visibly committed to a subscriber-driven email marketing
approach," said Neal Romagnolo, Co-Founder and CEO of SubscriberVoice.
"Consumers now expect brands to engage in two-way conversations and
brands are actively doing so across much of the Internet. It's time for
email to follow suit and move beyond a one-way advertising push to an
informed conversation."
Leading retailers, universities, and organizations, including SmartPak,
The Bouqs Co., Build.com (News - Alert), Craftsy, Pharmaca, Boston College, US Sailng
and more, have already given a voice to millions of email subscribers by
actively displaying the seal. The SubscriberVoice Seal is added to email
marketing templates in minutes. Once installed, the seal allows
subscribers to provide structured and unstructured data on their
experience, which is representative of the overall brand relationship
and directly predictive of loyalty, purchase behavior, lifetime value,
churn and the likelihood to recommend.
Email marketing volumes have grown at a 15% compounded annual rate over
the last decade, leading 77% of U.S. consumers to become hesitant when
providing brands their email address. Recognizing this, email providers,
including Gmail, Outlook, AOL (News - Alert), and Yahoo, are continuously innovating to
create a better email experience. In the age of the connected and
empowered consumer, the time has come for brands to adopt a
subscriber-driven approach to email marketing.
"Consumer inboxes are overflowing with promotional email," said
Romagnolo. "As product selection and prices have moved towards parity,
today's most successful companies understand the importance of
differentiating on experience. With competition for the inbox only
increasing, we believe that brands committed to developing trusted
connections by credibly demonstrating a subscriber-driven email
marketing approach will be the biggest winners."
About SubscriberVoice
SubscriberVoice helps give millions of email subscribers an independent
voice of their own. Powered by the voice of the subscriber, the
SubscriberVoice Seal is the first and only online seal for brands that
listen to their email subscribers. Built for email marketers who
prioritize the subscriber experience, SubscriberVoice transforms email
marketing from a one-way, brand-driven push of advertising to a two-way,
subscriber-driven conversation. Leading customer-centric brands display
the SubscriberVoice Seal to build and maintain more trusted, valuable
relationships by credibly demonstrating a subscriber-first approach to
email marketing. Look for the SubscriberVoice Seal in your inbox to
easily identify companies who are committed to powering email campaigns
with the voice of their subscribers. For more information, please visit www.subscribervoice.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160202006130/en/
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