[February 09, 2016] |
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Merkle Acquires dbg, a UK-based Marketing Solutions Agency
Merkle (merkleinc.com),
a leading technology-enabled, data-driven performance marketing agency,
announced its acquisition of dbg (dbg.co.uk);
a UK-based, independent marketing solutions agency that specializes in
optimizing client data to make compelling connections to drive growth
and improve marketing and business performance.
Launched in 2007, dbg specializes in the use and assimilation of first,
second, and third-party data, employing analytics and technology to
create informed customer interactions that drive growth for brands. The
company delivers expertise in database marketing, campaign management,
and marketing automation to a wide range of European and international
clients, including Renault, Ted Baker, Center Parcs, RBS and VW. Dbg's
team of 140 experts will join Merkle's Marketing Solutions Group,
bringing Merkle's total number of UK-based employees to more than 300
and more than 3,000 worldwide.
This is the second in a series of planned European acquisitions designed
to reinforce Merkle's global presence. It follows the company's 2015
acquisition of Periscopix (periscopix.co.uk),
a leading London-based performance marketing and programmatic agency.
Tim Berry, who formerly served as president of Merkle's CRM solutions,
will assume the role of president of Merkle Europe, driving the agency's
overall European growth strategy.
"We are thrilled to welcome dbg to the Merkle family," said David
Williams, Merkle's chairman and CEO. "As the needs of our European and
multi-national clients expand, it's important for Merkle to build
competencies that complement our U.S. business model, working with
in-country professionals who share our values of hard work and
entrepreneurial spirit."
"We're looking forward to this new chapter in dbg's history," said dbg
CEO Richard Lees. "We believe this opportunity will not only ensure the
best future for our company, but will also expand the range of products
and capabilities available to clients, adding best-in-class expertise
and global scale. We are committed to providing the highest quality of
service, helping brands to succeed through data-driven solutions."
"With its foundation of data and analytics-based solutions, coupled with
expertise in many of the same industries served by Merkle, dbg will help
us continue to increase our global footprint and further build out our
European hub in the UK," Tim Berry commented. "What we do for our
clients in the US has been validated by Forrester (News - Alert) in its most recent
Customer Insights Services Providers Wave® Report, and we aim
to bring the same capabilities, with an equal degree of service
excellence, to Europe. We are confident that the combination of dbg's
talent base and skill sets with Merkle's deep expertise in CRM will help
solidify our position as a global leader in performance marketing."
About dbg
dbg is an independent data and technology agency, focusing on
optimising customer data to drive intelligent marketing and deliver
business growth. The business has a £13m turnover and employs 140
people, working from offices in London and Bristol. Services include Marketing
Database Solutions, Multichannel Campaign Management, Data and
Business Intelligence, Data Visualisation, Digital Communications
Strategy, email marketing, analytics and outsourced campaign management.
To support the delivery of a wide range of marketing solutions, dbg has
a collection of market-leading tools and strategic partnerships with all
the top industry technology providers, including Adobe, IBM Unica,
RedPoint, SAS (News - Alert), Tealium, Apteco FastStats, Kitewheel, 3Radical, QlikView
and Tableau. Their clients cover multiple sectors and include VW Group,
Ted Baker, Whitbread and NowTV. dbg.co.uk
About Merkle
Merkle is a global data-driven, technology-enabled performance marketing
agency and the largest independent agency in the US for CRM, digital,
and search. For more than 25 years, Fortune 1000 companies and leading
nonprofit organizations have partnered with Merkle to maximize the value
of their customer portfolios. The agency's heritage in data, technology,
and analytics forms the foundation for its unmatched skills in
understanding consumer insights. When combined with its strength in
performance media, Merkle creates customer experiences that drive
improved marketing performance and shareholder value. With more than
3,000 employees, the privately held corporation is headquartered in
Columbia, Maryland with 14 additional offices in the US and offices in
London, Shanghai, and Nanjing. For more information, contact Merkle at
1-877-9-Merkle or visit www.merkleinc.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160209005259/en/
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