[April 20, 2016] |
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Signpost Unveils Mia, AI Driven CRM
Signpost,
the only automated CRM (customer relationship management) platform,
today announced the launch of Mia-artificial intelligence that provides
a new way to connect with customers. Mia automatically collects customer
data such as email, phone, and purchase information to create a perfect
customer record. Empowered by this data, she stays connected with
customers and prospects to drive word-of-mouth, reviews, and repeat
business.
"Mia is the future of communication between businesses and consumers,"
said Signpost CEO Stuart Wall. "B2C companies have long shied away from
CRM systems, because they're complicated, time consuming, and built for
companies with dedicated sales teams. The average CRM forces users to
manually upload leads, cross-reference data streams like email, text and
purchases; and perhaps most onerous, they require users to curate email
marketing campaigns. Mia removes that friction by automatically
capturing and optimizing every customer interaction with zero effort
from the user."
About Mia
Mia uses machine learning to eliminate the need for a traditional CRM
and other forms of manual marketing. She disrupts traditional B2B-grade
technology with true automation and makes that available to
consumer-facing businesses. This drives actual dollars through new and
deeper customer relationships.
How Mia Works
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Creates Perfect Contact Records:/b> Mia collects email, phone, and
purchase data to create the perfect contact record. She tracks
customer behavior and updates their engagement in real-time
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Automates CRM: Users simply set objectives they would like to
achieve such as five-star reviews, customer referrals, generating new
customers and driving loyalty and Mia makes them happen. Mia learns
and changes her behavior with every customer interaction. She owns
follow-up and ongoing communication through email and SMS which saves
users from manually creating or managing email marketing campaigns
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Makes Data-Driven Decisions: Mia has data on more than 16
million US consumers across more than 6,000 Signpost customers. From
this proprietary data set she learns what types of communication work
best and applies that to her email or SMS-driving targeted
communication. As a result she outperforms all other platforms
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Displaces Disparate Systems: Mia's comprehensive so she can
replace technologies such as Salesforce, Infusionsoft, ExactTarget,
Mailchimp, Constant Contact (News - Alert) and Square.
"Before Mia, it took hours to optimize marketing campaigns to drive
customers," said Gary Kayal, CEO of Terracare Landscaping and Terraclean
Powerwashing. "Since adopting Mia, we've seen quantifiable results, from
new five-star reviews to customer referrals. Most importantly, Mia works
on our behalf saving me valuable time-a resource I have so little of.
The fact that Mia does all this with minimal interaction is the
definition of ROI."
Ongoing Traction for Signpost
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BIA Kelsey recently verified that Signpost is over 10X more effective
than Google (News - Alert) and other top review sites
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Year-over-year Signpost sales are up 100 percent
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More than 6,000 customers
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Employee base has grown by more than 30 percent over the past six
months
Headquartered in New York City, with offices in Austin and Denver,
Signpost recently raised a $20M Series C round. The company is backed by
Google Ventures, Spark Capital, Georgian Partners and OpenView Ventures.
For more information on Mia, please visit www.signpost.com.
About Signpost
With over 6,000 customers, Signpost's powerful CRM and marketing
automation technology is the first in the industry to guarantee outcomes
for consumer-facing businesses. Powered by automated data collection and
email remarketing, Signpost drives 5 star reviews, new customers and
loyalty. As one of Forbes "Most Promising Companies" Signpost prides
itself on a nearly perfect customer retention rate and an
industry-leading customer experience team.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160420005272/en/
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