[April 20, 2016] |
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TrendKite Expands Executive Team to Support Product Development and Rapid Growth
TrendKite, a public relations technology company for brands and
agencies, announced the hire of John De Oliveira, Russ Somers and
Jennifer Cantu to support the company's rapid growth. TrendKite has seen
600 percent year-over-year sales growth, expanded its office space and
quadrupled the size of its workforce since the start of 2015.
On the heels of raising $10.7M in October of 2015, TrendKite is
investing in the product and technical skills needed to transform the
public relations industry through technology.
De Oliveira joins TrendKite as vice president of product. In this role,
he will drive innovative solutions for TrendKite's customers by bringing
expertise in big data, natural language processing, machine learning and
information products to the world of public relations technology.
De Oliveira has more than 20 years of experience in managing products
and technology. He has previously held product management leadership
positions at Sprinklr, Dachis Group and Dun & Bradstreet (News - Alert). De Oliveira
also serves on the advisory board for Texas A&M University's Masters in
Analytics, is the founder of Semantic Web Austin and led the team that
published the OpenCyc common sense knowledge base and ontology, a
foundational platform in machine learning and artificial intelligence.
As vice president of marketing, Somers will bring TrendKite's continued
innovation to market by leveraging 20 years of marketingexperience
ranging from high-growth startups to Fortune 500 companies. In addition
to having led teams at Invodo, SonarDesign, Dun & Bradstreet, and Dell (News - Alert),
Somers serves as an adviser to a number of Austin-based companies,
including eyeQ and Edgecase.io.
Cantu, vice president of people, has more than 18 years of experience
recruiting and managing talent for corporate teams. She will manage
recruitment and culture for TrendKite's fast-growing employee base.
Prior to joining TrendKite, Cantu led talent and culture for nine years
at Spiceworks (News - Alert), where she helped grow the team from a 30-person company
to more than 500 employees.
Together, the three new executives bring expertise to support the
product, market and team expansion needed to transform the public
relations technology space.
"Every other area of marketing has developed a robust technology and
measurement stack, but PR technology has seen very little
innovation-until now," TrendKite CEO Erik Huddleston said. "John's
leadership in product will help us accelerate that revolution, while
Russ and Jen bring the skilled passion needed to tell that story and
continue to grow TrendKite's world-class team."
About TrendKite
Founded in 2012 in Austin, Texas, TrendKite provides comprehensive PR
software to agencies and corporate brands to help measure and
analyze the impact of their PR efforts across multiple channels with
minimal effort. TrendKite recently won a 2015 IMPACT award for "Solution
of the Year" from the Internet Marketing Association, as well as a 2015
"Most Promising IT and Web Company" award from Rice Alliance IT and Web
Venture Forum.
For more information, visit www.trendkite.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160420005380/en/
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