[April 25, 2016] |
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StreamSend: How Automated Drip Marketing Can Nurture Leads into Sales
StreamSend
shares how email marketing, marketing automation and behavioral insights
combine to help marketers convert
leads into customers, featuring drip
marketing as a proven technique.
"79% of marketing leads never convert into sales. Lack of lead
nurturing is the common cause of this poor performance." -- Marketing
Sherpa
"Automated
behavioral marketing lets marketers gain customer and prospct
insights by tracking their behavior, while also increasing brand loyalty
with relevant and personalized messages," said Dan Forootan, president
of StreamSend Email Marketing. "Most importantly, marketers can boost
website engagement and conversions by sending the right message at the
right time. Drip marketing is a great example."
Behavioral Automation Strategy: Drip Campaigns
Business Example: A real estate firm wants to be top-of-mind
so that when prospects are ready to buy, they will use one of the firm's
brokers. In addition, they wanted to further qualify leads to determine
whether they are looking to buy a home or investment property, where
they are looking to buy, and their price range. So, they created a
workflow to monitor, segment and engage:
1. Monitor: - What listings users view on the website -
The last time a prospect visits their website
2. Segment: - Home or investment property - Where they
are looking to buy - Price range - People who have not visited
their website for two weeks or more
3. Engage: Based on the listings prospects viewed, they
receive a highly targeted series of emails with noteworthy information
about the state of the real estate market, the neighborhoods they are
interested in, and more. Prospects who have not visited their site in
two weeks or more will receive an email to determine whether the
prospect is still looking to buy.
Prospects are identified and engaged on their own terms with highly
relevant information that they value. The result? Leads that becomes
customers at a much higher rate.
Find out more about how email marketing + marketing automation +
behavioral insights = higher lead conversion into customers, check out Six
Ways Marketers Can Put Behavioral Automation to Work.
StreamSend StreamSend isĀ an award-winning digital
marketing platform offering results-driven email and social media
marketing, automated content curation and management, and behavioral
automation.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160425005169/en/
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