[May 25, 2016] |
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IronPlanet Names eBay and Google Veteran Matt Ackley Senior Vice President, Chief Marketing Officer
IronPlanet®,
a leading online marketplace for selling and buying used equipment and
other durable assets, today announced that Matt Ackley has been named
senior vice president and chief marketing officer. Ackley comes to
IronPlanet with 25 years of successful technology marketing experience
with companies that include eBay, Google (News - Alert), Marin Software and FairMarket.
"Matt was an early innovator in online marketplace technology with
extensive experience leading e-commerce brands and we are excited that
he's joining IronPlanet," said Gregory J. Owens, IronPlanet chairman and
CEO. "We look forward to leveraging his leadership and technical,
data-driven perspective to continue growing our brands and adding more
buyers to our more than 1.5 million registered users from around the
world."
An engineer by training, Ackley has led development and marketing
organizations for major brands, such as eBay (News - Alert) and Google, known
disrupters of traditional industries. IronPlanet was founded in 1999 as
an alternative to the high-cost, onsite traditional auction channels for
used heavy equipment and has been a leader and innovator in that market,
continually adding product and equipment categories. Ackley's experience
in product and industry marketing, along with his strategic vision in
developing alternative revenue streams, will be assets as IronPlanet
contines to grow and further add to its offerings.
"Joining IronPlanet brings me full-circle from my early days in
e-commerce and auctions at FairMarket and eBay," said Ackley.
"IronPlanet is an innovator in the used heavy equipment market. I'm
looking forward to applying my technical marketing background to an
industry still in the early stages of adopting e-commerce for big-ticket
items that are key to infrastructure and global commerce, like
construction, mining, and oil and gas, as well as military surplus."
At IronPlanet, Ackley is responsible for all marketing and customer
acquisition activities across IronPlanet's brands. He is also a member
of the executive committee.
At FairMarket, which was acquired by eBay in 2003, Ackley was
instrumental in the growth of its private label marketplace platform. In
his seven-plus years at eBay, Ackley focused on revenue and demand
generation, including strategic partnerships, seller tools, developer
programs, and internet marketing and advertising, where he was the vice
president of that group for five years. Ackley's tenure at eBay and his
expertise in understanding online marketplaces was focused on driving
value for both sellers and buyers.
After eBay, Ackley was managing director, Media and Platform Market
Development at Google. From there, he went on to join Zerve, Marin
Software and Practice Fusion in various marketing and product leadership
positions. Early in his career, he was a consultant at Andersen
Consulting (now Accenture (News - Alert)). Ackley has an M.B.A. from Harvard and a B.S.
in Biomedical Engineering and Electrical Engineering from Duke
University.
About IronPlanet
IronPlanet is a leading online marketplace for selling and buying used
equipment and other durable assets and an innovative participant in the
multi-billion dollar used equipment market. Founded in 1999 to transform
the global used equipment market, IronPlanet has built a database of
more than 1.5 million registered users worldwide. IronPlanet connects
buyers and sellers of used equipment with its exclusive IronClad
Assurance® equipment condition certification and family of
brands, including IronPlanet®, GovPlanet®,
TruckPlanet®, Cat Auction Services, Kruse Energy & Equipment
AuctioneersSM, allEquip® and Asset Appraisal
ServicesSM. IronPlanet is backed by Accel Partners (News - Alert), Kleiner
Perkins Caufield & Byers, Caterpillar and Volvo. For more information,
visit www.ironplanet.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160525005422/en/
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