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| [June 13, 2016] |
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The Rudin Group Forms Strategic Partnership with Financial Services Wealth Marketing Expert Sharon McEvoy
The
Rudin Group, (www.therudingroup.com)
a leading wealth and financial services marketing firm today announced
the formation of a strategic partnership with Sharon McEvoy, a
recognized marketing expert specializing in the high-net worth space.
The move comes as The Rudin Group continues to expand its capabilities
to reflect the increasing demand for marketing expertise among existing
and new entrants to the lucrative wealth market. Next-gen preferences
for new digital offerings, new messaging, and new value propositions
have created an unprecedented opportunity for financial services firms
to increase visibility, and generate revenue among these new audiences.
Since 2008, the firm is recognized for its distinctive marketing
strategies, brand awareness campaigns, and digital content for global
wealth brands.
"Millennial is not an age, it's a mindset," said April Rudin (http://therudingroup.com/bio/april),
CEO of The Rudin Group. "The unprecedented shift in generational wealth
that was predicted is already underway. Money is in motion. With
Sharon's extensive background and exprience, she is an ideal partner
for The Rudin Group and an invaluable asset to growing our business. We
are excited to collaborate and work together. As partners, we will help
wealth firms to grow assets under management, preserve market share, and
implement a methodology for identifying, cultivating and engaging niche
wealth communities."
Sharon McEvoy (www.therudingroup.com/bio/sharon)
brings more than 15 years of experience to The Rudin Group specializing
in the execution of innovative strategies that help wealth brands engage
with ultra/high-net worth clients. A deep understanding of the financial
services industry and wealthy populations allows her to facilitate both
B2B and B2C brand awareness.
"April's ability to stay ahead of trends while helping clients in
transition is a clear advantage in the high-net-worth marketplace. Her
authenticity and experience are both evident in a model that emphasizes
differentiated intellectual capital and thought leadership in building
meaningful client relationships," said Sharon McEvoy. "Additionally, The
Rudin Group's Brand EcosystemSM allows forward-thinking firms
to establish a proven process for client engagement and acquisition. I
am looking forward to tapping into these capabilities and our work
together."
ABOUT THE RUDIN GROUP:
Founded in 2008 by wealth and financial services marketing expert April
Rudin, The Rudin Group designs brand and marketing strategies that drive
business development. The firm combines deep investment management
sector knowledge with innovative platforms and technologies to build
engagement among key audiences. With a knack for niche marketing, The
Rudin Group delivers solutions that appeal to an emerging generation of
wealthy investors that crave connectivity and transparency. The Rudin
Group Brand EcosystemSM creates a pipeline for compliant and
compelling content, while innovative proprietary technology encourages
accountability by establishing a link between marketing efforts and
business origination. With an extensive network of specialists and
consultants, The Rudin Group is equipped to support both visionary and
legacy brands from start-ups to global institutions - anywhere in the
world.
The Rudin Group is the publisher of "Six Ways to Grow AUM with
Salesforce Financial Services Cloud" (www.salesforce.com/form/industries/financial-services/april-rudin-wp.jsp).
Follow us on Twitter (News - Alert) @TheRudinGroup
View source version on businesswire.com: http://www.businesswire.com/news/home/20160613005379/en/
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