[June 22, 2016] |
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NextWorks Launches Content Capsule 2.0 Digital Marketing Platform
Marketing technology company NextWorks, LLC has launched version 2.0 of
the Content
CapsuleTM digital marketing platform. Enhancements
include integration with programmatic ad platforms, fully responsive
HTML5 layouts, increased speed-to-market and enhanced analytics.
This Smart News Release features an interactive multimedia capsule. View the full release here:
http://www.businesswire.com/news/home/20160622006330/en/
"We continue to listen to the market and respond with upgrades that help
solve our clients' challenges," said NextWorks CEO Tim Bahr. "These new
enhancements allow marketers to create one highly engaging content
experience that can serve as a website and can also be deployed,
monitored and updated across all digital channels including programatic
advertising platforms."
The Content Capsule is the first portable website. It replaces more
expensive and more time-intensive static websites, while providing
innovative digital advertising and content marketing solutions. The
technology enables complete website experiences to be embedded wherever
a target audience seeks information online with a simple copy-and-paste
of an embed code.
As an advertising solution, the Content Capsule's ability to deliver a
much deeper and highly engaging content experience is resulting in an
average time per visit of over five minutes. Every interaction with
every piece of content is tracked in an analytics dashboard, and changes
can be simultaneously made across all distributed Content Capsules in
direct response to audience engagement.
"Content Capsules are changing the website dynamic, from pushing viewers
to one static location, to being able to easily place website
experiences in multiple locations across a customer's journey," said
Daniel Durazo, Director of Communications, USA, at Allianz Global
Assistance. "We are using the technology to embed highly engaging
content packages on influencer blogs in stories written by bloggers
about their personal experiences with our services."
Major brands are embracing Content Capsules as an innovative and highly
engaging digital advertising solution. They are also embedding Content
Capsules on websites, channel partner sites, influencer blogs, publisher
sites, Facebook (News - Alert) pages and corporate newsrooms.
About NextWorks
NextWorks is an innovative marketing technology company that helps
brands tell stories by efficiently and effectively producing, packaging,
and distributing digital content. The firm's unique interactive
solution, The Content CapsuleTM, makes it easy to
integrate complete brand experiences across all digital media channels.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160622006330/en/
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