[July 14, 2016] |
|
E-commerce From Now to 2020: the T-Index Study Predicts the Languages and Countries with the Most Potential
TRANSLATED, a leading online translation company that is included in
Tech Tour Growth 50's list of top tech companies, has renewed and
improved its T-Index study with a new calculation method. T-Index ranks
195 countries and their respective languages based on their potential
for online sales by combining the number of Internet users with the
estimate of their annual per capita expenditure. T-Index is a unique and
comprehensive overview of the investment opportunities in global
e-commerce.
The study and infographics are available here.
"T-Index was created with the goal of guiding our clients in the
choice of languages to translate their content into when developing
their internationalization projects", explains Marco
Trombetti, CEO of Translated.
The results of the study predict greater linguistic diversity in the
future and a rapid decline of English by 2020, with the rise
of what are presently considered minority languages. In 2016, just 2
languages are needed to reach 50% of online purchasing power, while in
2020 three will be necessary (English 33.1%, Chinese 12.8%, and Spanish
8.4%). Russian and Arabic will pass Italian (the tenth most important
language in 020), while Turkish, Indonesian, and Farsi are among the
emerging languages to consider: they represent market share that up to
now has barely been explored.
With a T-Index of 29.9%, the United States has always topped the
country rankings. The USA has more than 278 million Internet users
with an average annual per capita expenditure of $41,217. China
is in second place, with the much lower T-Index rating of 8%. According
to its projections, in 2020 China will rapidly reduce this gap, reaching
a market share of 12.7% against 20.6% in the USA.
Brazil and Russia, respectively seventh and tenth place in 2016, will
become more and more attractive for online sales. According to the
2020 data projection, they may even surpass Germany, France, and the
United Kingdom.
India has the second highest population in the world and is at 15th
place in 2016 with a T-Index rating of 1.3%. With a low Internet
penetration rate (now 18%) and Internet users' growing per capita
expenditure (+22% from 2010 to 2014), India has all the necessary
requirements to become a key country for e-commerce. According to
projections, by 2020 it will reach 13th place, ahead of Spain and South
Korea.
Anyone involved in marketing, e-commerce, or online blogs can use
T-Index as a recommendation for which countries to focus on and which
languages to translate their content into in order to expand their
online business and get the most ROI from an internationalization
project.
More information
The T-Index study is conducted every year by TRANSLATED,
which is one of the first translation agencies to go online; it was
founded in 1999 and today is among the most innovative agencies in the
industry. It provides localization services to more than 75,000
customers worldwide, from start-ups to multinational corporations
(Google (News - Alert), HP, Expedia, and more). In March 2016, TRANSLATED was nominated
among the potential future billion dollar European tech companies. You
can read more about it here.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160714005095/en/
[ Back To Homepage ]
|