TMCNet: Campaign Monitor Introduces Marketing Automation for the Rest of Us

[August 17, 2016]

Campaign Monitor Introduces Marketing Automation for the Rest of Us

Campaign Monitor, the leading provider of professional-grade email marketing and automation software for growing businesses, today introduced a new suite of marketing automation features designed for fast-growing companies. With Campaign Monitor's new Visual Journey Designer, now every marketer is empowered to create drag-and-drop customer journeys that automatically send personalized, timely and relevant marketing offers that drive sales and business growth.

Sixty percent of marketers at today's biggest brands in the Fortune 1,000 use marketing automation to deliver relevant messages and experiences [1]. But smaller, growing brands have been slower to adopt marketing automation. Today, only five percent of businesses outside of the Fortune 1,000 are currently using marketing automation, yet those that do are generating outsized leads, conversions and revenue [2].

"Marketers want to take the manual effort out of sending campaigns to customers and prospects, but the cost and complexity of enterprise marketing automation suites make them available exclusively to the Fortune 1,000," said Kraig Swensrud, CMO, Campaign Monitor. "With Campaign Monitor's new marketing automation capability, now every marketer can automate marketing campaigns that will increase sales and grow their business."

Introducing Campaign Monitor's Visual Journey Designer

Campaign Monitor's Visual Journey Designer marries sophisticated marketing automation with the simplicity of do-it-yourself technology. It is completely integrated into the Campaign Monitor technology suite and can be used by marketers at any sized business without requiring complex technical skills. The new Visual Journey Designer can be used to easily create customer journeys that:

  • Are triggered automatically based on real-time customer data,
  • Include custom rules that deliver dynamic, highly personalized experiences, and
  • Deliver modern and effective campaigns that display perfectly on every modern device.

"Campaign Monitor's marketing automation has been driving massive engagement and revenue for our bsiness," said Liam Howard-Jones, Marketing Manager, Virgin Experience Days. "The new Visual Journey Designer makes it simple and easy to set up personalized customer journeys that help us build a lasting relationship with every single customer."

Leading Brands use Campaign Monitor's Marketing Automation to Grow Their Business

Campaign Monitor's new Visual Journey Designer, combined with its industry leading email builder, more than 200 pre-integrated apps from the Campaign Monitor App Store, and a robust suite of email marketing capabilities, delivers marketing automation technology that today's fast-growing businesses use to increase revenue. The new Visual Journey Designer empowers leading brands to automatically send personalized, timely and relevant marketing offers, including:

  • Virgin Experience Days sends automated welcome campaigns to incentivize initial purchases.
  • BuzzFeed delivers automated educational content to drive site visitors and increase ad sales.
  • Broadway.com sends personalized journeys to website signups to drive ticket sales.
  • Sephora runs automated loyalty campaigns to send VIP offers that drive repeat purchases.
  • Jaybird uses automated product cross-sell campaigns triggered from their e-commerce platform.
  • St. Jude's Children's Hospital deploys automated re-engagement campaigns to bring back donors.

Pricing and Availability

The new Campaign Monitor Visual Journey Designer is generally available today for Campaign Monitor customers at no additional charge. More advanced automation capabilities, including conditional branching and journeys triggered by segments, are available in Campaign Monitor's Unlimited and Premier plans. Learn more at campaignmonitor.com/automation.

About Campaign Monitor

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. With the simplicity of Campaign Monitor's drag-and-drop tools, more than two million customers at 150,000 companies worldwide, including BuzzFeed, Chandon, Coca-Cola, Disney (News - Alert), Rip Curl, the San Diego Chargers, Topshop, Sephora, Vice Media and Virgin grow their business with powerful email marketing and marketing automation. Founded in 2004, Campaign Monitor has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com.

[1] Raab Associates (2014) Raab Report: B2B Marketing Automation To Reach $1.2 Billion in 2014 - Retrieved from http://raabassociatesinc.com/2014/02/20/raab-report-b2b-marketing-automation-to-reach-1-2-billion-in-2014/

[2] VentureBeat Insight (2015) Marketing Automation: How to make the right buying decision (the first time) - Retrieved from http://insight.venturebeat.com/report/marketing-automation-how-make-right-buying-decision-first-time


[ Back To Homepage ]