[September 29, 2016] |
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Folloze Raises $7.3 Million in Funding to Extend Reach of Account Based Marketing (ABM) Sales Platform
Folloze,
an Account Based Marketing (ABM) Sales Platform, today announced that it
has closed $7.3 million in funding to further accelerate the company's
market traction and grow its sales, marketing and customer success
teams. The investment was co-led by Canvas Ventures and NEA, the lead
investor in the seed round, with participation by Cervin Ventures and
others.
ABM has become a key Go-To-Market strategy for B2B companies, with
double the customer adoption in 2016 compared to 2015 and more than 70%
of companies now focused on driving revenue with ABM*. A key success
factor for ABM is a new "contract" between Marketing and Sales that is
transformational. While previous attempts at aligning sales and
marketing teams have repeatedly failed, ABM empowers a shift. The new
role of marketing is to create and support account-based campaigns for
sales to operate at scale, for a specific account or customer situation;
salespeople in turn become 'mini-marketers', as they own the
relationships with their target accounts.
Folloze is the first platform specifically designed for marketers to
enable salespeople to use content campaigns, content automation,
actionable account analytics and other marketing techniques, all from
within their familiar sales tools. These capabilities enable sales to
act as consultants and educators during the selling process, delivering
significantly more value to customers through the buying journey. This
account-oriented approach allows salespeople to manage "account-specific
funnels" and drastically increase their pipelines.
"The rate at which Folloze is being adopted by the largest and most
sophisticated global enterprise sales organizations is truly
impressive," said Gary Little, Partner at Canvas Ventures. "Sales
organizations typically don't trust the value of marketing generated
leads. In contrast, companies adopting Account Based Marketing are using
Folloze to create highly personalized sales campaigns for Account
Executives taskd with penetrating named major accounts."
Folloze technology is architected for account personalization, while at
the same time can scale to support thousands of accounts. This is
achieved via dynamically generated content boards, content campaigning,
real time account alerts and content and account analytics.
"The Folloze team has been a great partner as we've built out and
executed our Account Based Marketing strategy," said Mike
Goldgof, Vice President of Marketing at WhiteHat
Security. "The Folloze platform provides our sales development reps
with the ability to deliver immediate value to account contacts through
relevant, personalized content. Its ability to scale is very important;
we can provide customized experiences no matter how large our ABM
program grows."
Folloze was founded in 2013 with the mission to deliver the most
engaging personalized buyer experience. The company has grown its
revenue by four times over the last year, adding many new customers
including Fortune 500 companies.
"ABM practices and technologies will prompt a fundamental revolution of
B2B marketing over the next decade," said Etai Beck, CEO of Folloze.
"The opportunity is huge, both from a customer ROI and from a buyer
value proposition. We are delighted to see such highly regarded
investors supporting this vision and our path to empower the digital
salesperson."
Folloze is conducting free ABM consultancy sessions at Dreamforce 2016.
For more info and registration, visit www.folloze.com/DF16.
*According to data from SiriusDecisions
2016 State of ABM
About Folloze
Folloze is a provider of an innovative Account Based Management (ABM)
Sales Platform, which enables B2B sales teams to use marketing
techniques to engage, develop and win their top target accounts. Built
for scale, the platform allows Marketing to empower Sales to deliver
account-specific content campaigns, content automation, actionable
account analytics and more, all from within their familiar sales tools.
These capabilities enable salespeople to act as consultants through the
selling process, delivering significantly more value to customers and
drastically increasing their sales pipelines.
Folloze is headquartered in Palo Alto (News - Alert), CA with a development center in
Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and
technology veterans and is backed by world-class investors. The company
has dozens of customers including fortune 500 companies. To learn more,
and sign up for a trial, visit http://folloze.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160929005283/en/
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