Direct Agents Helps Client Overcome Penalty From Google's Local Algorithm Update; Pigeon

NEW YORK, Nov. 16, 2016 /PRNewswire/ -- Direct Agents, an omni-channel digital marketing agency, guides clients with customer acquisition tactics through data-driven media, strategy, analytics and creative to achieve the best results possible. With offices in NYC and LA, the agency serves clients in various industries, such as e-commerce, media and entertainment, digital publishing, on-demand apps and subscription based services. To deliver incremental results to their SEO clients, Direct Agents partners with BrightEdge, an enterprise-level SEO tool for search and content marketing.

A challenge for the Direct Agents' team was a North American consumer transportation company's site was negatively impacted by Google's Pigeon update. This resulted in the loss of their non-brand organic rankings and the client sought to regain their lost rankings, traffic, and revenue. In addition to the Pigeon the increased organic efforts of online travel agents (OTAs) were pushing down the client's site in valuable search engine results pages (SERPs).

The SEO team at Direct Agents created and optimized new route pages with niche terms that had ample search volume and purchase intent. This generated new organic traffic to counteract the loss that the client had seen prior to Direct Agent's involvement. BrightEdge's Data Cub feature was an essential asset that the team used to identify the underutilized keywords as well as competitor's keywords for effective optimization.

This campaign resulted in an upsurge of 242 new organic page one rankings with a combined average monthly search volume of 181,470 (according to Google Keyword Planner), demonstrating a 157% increase in keyword rankings site-wide. Organic traffic for the newly created route pages escalated by 679% and organic revenue increased by 431% after seven months of the creation of the pages.

"The combination of our SEO methodology and Brightedge's Data Cube allowed us to discover keyword trends and implement changes that made a significant impact in generating higher organic results for our client," says Jonny Waite, SEO Supervisor at Direct Agents. "It's been exciting to see the work continue to grow, and our approach evolve with the rapidly changing digital landscape."

About Direct Agents

Direct Agents is a full-service omnichannel digital marketing agency that specializes in customer acquisition and growth marketing solutions. Since 2003, Direct Agents has helped define its clients' future and success with the expansion of its services and access to the newest technologies. For more information, please visit www.directagents.com.

About Brightedge

BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. BrightEdge's award-winning SEO platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile. The company was founded by Jim Yu and Lemuel Park in 2007. BrightEdge is venture-backed by some of the top venture capitalists in the Silicon Valley. The company employs about 300 people, operating in offices in San Mateo, Seattle, Cleveland, Chicago, New York, London, Sydney, and Tokyo.

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