[November 17, 2016] |
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Carlo Development LLC and G5 Team Up to Deliver Hyper-local Content Marketing in the Self Storage Industry
Carlo Development LLC, a developer of quality apartment communities and
self storage facilities, and G5, the leading data-driven marketing
company in the property management sector, today announced a strategic
advancement using the G5
Marketing Cloud™.
For eight years the companies have been business partners and through
that partnership Carlo Development LLC has utilized the G5 Marketing
Cloud to make data-backed decisions for its paid advertising, digital
advertising, and search engine optimization. Now Carlo Development has
launched a brand new website powered by G5-Smart
Self Storage-which delivers location-based information for its self
storage properties.
"A strong presence in the digital ecosystem means having the right
marketing mix so you're there when consumers are looking for you, and
you give them the exact information they need," says Dan Hobin, Chief
Executive Officer for G5. "Smart Self Storage really gets that. They're
focused on tailored content that delivers value and drives the
experience customers will have at their properties."
Smart Self Storage embraces what Ian Lopuch, Partner at Carlo
Development LLC, calls "our content-heavy, hyper-local marketing
strategy." Lopuch continues, "We push ourselves each and every day to
provide the best consumer experience in our industry, both online and
offline. SmartSelfStorage.com is filled wth helpful content, all on a
specific neighborhood basis. We are your friendly, modern, neighborhood
self storage company."
The new website provides self storage consumers with helpful self
storage tips, graphical guides on how to rent, drone videos showcasing
Carlo self storage properties, blogs dedicated to each specific self
storage community, integration with local facility social media
profiles, and price comparison with the ability to reserve your unit
online.
"In addition to bringing new localized content online on a regular
cadence," comments Hobin, "Smart Self Storage is making decisions based
on G5 dashboard analytics so they can keep focus on what resonates with
consumers to continually evolve and improve their digital presence."
About G5:
G5 is the leading data-driven marketing company in the property
management sector. As a trusted marketing partner, G5 leverages the
power of the G5 Marketing Cloud to deliver outstanding results. The G5
Marketing Cloud delivers new customers at the lowest cost through
tailored lead generation strategies, website designs that convert, and
analytics that empower-all on one platform. More than 7,000 properties
throughout the US and Canada leverage the power of the G5 Marketing
Cloud to increase occupancy and NOI.
With more than eleven years of experience in the real estate industry,
G5 is a Premier Google (News - Alert) Partner and a Bing Select SMB Partner. G5 was
recently named one of the fastest growing private US companies by Inc.
Magazine (5th consecutive year) and one of North America's fastest
growing technology companies by Deloitte (News - Alert) (5th consecutive year). The
Bend, Oregon-based company is backed by private equity investor
PeakEquity Partners. Visit us at www.GetG5.com.
About Carlo Development LLC:
A California-based developer and operator of multifamily and self
storage properties, Carlo Development LLC and its affiliated entities
have roots dating back to 1973. Throughout its 40+ year history, the
Carlo family of companies has developed a multitude of industrial and
multifamily properties. With properties in Northern California and
Southern California, Carlo Development LLC truly embraces its local
communities. Carlo's headquarters are in Van Nuys, California and you
can learn more at www.SmartSelfStorage.com,
www.SanDiegoSelfStorage.com,
and www.CarloInc.net.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161117005348/en/
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