[November 17, 2016] |
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AdMedia Partners Advises Advent International in Acquisition of Majority Stake in Ansira
M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it
acted as exclusive financial advisor to Advent International ("Advent"),
one of the largest and most experienced global private equity investors,
in its acquisition of a majority stake in Ansira Partners, Inc.
("Ansira"), a leading data-driven, technology-enabled marketing
solutions provider.
Advent is acquiring its stake from KRG Capital Partners in partnership
with the company's management who will continue to retain a substantial
ownership position in the company. The acquisition is subject to
customary closing conditions and is expected to be completed by the end
of 2016.
Ansira's management team will continue to lead the company following
completion of the transaction, building on a strong track record of
success driving growth at Ansira. "We look forward to partnering with
Advent during this next phase of growth for our company," said Martin
Reidy, President and Chief Executive Officer of Ansira. "We remain
focused on executing our strategic plan of both organic and inorganic
growth, expanding into new markets and leveraging our new capabilities
and expertise to serve clients' needs amid a rapidly evolving digital
landscape."
Ansira is a leading data-driven, technology-enabled marketing solutions
provider, specializing in the integration of local and national
marketing programs through marketing automation, data analytics, CRM and
performance media. The company is one of the largest independent
data-driven marketing services companies, providing world-class
execution strategies to drive ROI-measured marketing programs.
Ansira is trusted by more than 150 leading brands to transform their
marketing programs by nurturing customer relationships, informing
creative ideas and brand experiences, and fueling consumer engagement
while maximizing the impact of marketing expenditures. Data is central
to every element of Ansira's offerings, which focus on dedication to
data-driven decision making, encompassing marketing decisions, strategy
recommendations, media / channel allocations and creative concepts.
These offerings are supported by the company's ability to integrate,
model and activate disparate first, second and third party data sources.
As part of its broader efforts in marketing services, Advent identified
Ansira as a leading platform in national to local marketing with
substantial runway for organic growth and potential for targeted
acquisitions. "We are excited to collaborate with Martin and the Ansira
management team in executing on the company's growth strategy," said
Chris Egan, a Managing Director at Advent. "As a leader in the
data-driven marketing industry, Ansira is strongly positioned to build
on its current success and further expand its long-term strategic
partneships with large national brands to develop local and national
marketing strategies as well as to attract new customers. We look
forward to enhancing the company's leadership position in the $200+
billion data-driven marketing industry and are enthusiastic about the
opportunity to support Ansira's growth through additional capital for
targeted acquisitions in this fragmented, large, and growing market."
As part of the transaction, Advent independent Operating Partner Dan
Springer will assume the role of Chairman of Ansira's Board of Directors
and work closely with the management team and Advent to continue the
company's track record of success. Mr. Springer's experience in
marketing automation and agency services has direct relevance to
Ansira's technology-enabled and data-driven approach. He was most
recently the Chief Executive Officer and Chairman of the Board of
Directors at Responsys, a leading email marketing and cross-channel
orchestration solution now owned by Oracle (News - Alert).
Advent has been investing in the business and financial services sector
for 25 years and has completed over 65 investments in 23 countries
worldwide, and has been investing in the technology, media and telecom
(TMT) sector for 26 years, completing more than 70 investments in 24
countries. Recent business and financial services and TMT investments in
the US and Europe include TransUnion (NYSE: TRU), a global provider of
credit information and risk management solutions to businesses and
individual consumers based in the US; Istituto Centrale delle Banche
Popolari Italiane, a leading player in the Italian financial services
market with strong market positions in payment services; Unit4, a global
provider of enterprise resource planning software; P2 Energy Solutions,
a leading provider of software, geospatial data and land management
tools to the upstream oil and gas industry; Nets (Nasdaq, Copenhagen:
NETS), one of Europe's largest providers of payment, information and
digital identity solutions; and KMD, one of Denmark's leading IT
services companies.
About Ansira
Ansira is a leading data-driven, technology-enabled marketing solutions
provider, specializing in the integration of local and national
marketing programs through marketing automation, data analytics, CRM,
and performance media. Ansira leverages superior marketing intelligence
to build deeper, more effective relationships with consumers and the
retail channel partners that engage them on the local level. Marketing
intelligence is infused across all disciplines and executed through
digital, direct, social, mobile, media, traditional and creative
campaigns, marketing automation, and trade promotion programs. Ansira is
among the 3 largest independently owned CRM and direct marketing
agencies and among the 10 largest independent digital agencies in the
U.S. and enjoys long-term client relationships with Fortune 500
companies spanning a broad range of industries, including automotive,
dining, retail, consumer packaged goods, technology and specialty
services. For more information, visit https://ansira.com/.
About Advent International
Founded in 1984, Advent International is one of the largest and most
experienced global private equity investors. The firm has invested in
more than 315 private equity transactions in 40 countries and as of June
30, 2016, had $40 billion in assets under management. With offices on
four continents, Advent has established a globally integrated team of
over 190 investment professionals across North America, Europe, Latin
America and Asia. The firm focuses on investments in five core sectors,
including business and financial services; healthcare; industrial;
retail, consumer and leisure; and technology, media and telecom. After
more than 30 years dedicated to international investing, Advent remains
committed to partnering with management teams to deliver sustained
revenue and earnings growth for its portfolio companies. For more
information, visit www.adventinternational.com.
About AdMedia Partners
Founded in 1990, AdMedia is a leading M&A advisory firm serving the
marketing services, advertising, marketing technology, media and
information sectors. AdMedia has completed over 240 transactions for
clients valued in excess of $12 billion. For more information, visit www.admediapartners.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161117006351/en/
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