[January 04, 2017] |
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Regions Bank Launches Creative New Videos, Social Media Outreach and In-Person Activities Supporting Financial Fitness
For the fifth consecutive year, Regions
Bank is celebrating Regions Financial Fitness FridaysSM
by offering practical financial education in a meaningful, relevant and
even humorous manner.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170104005262/en/
The program is open to everyone, regardless of whether participants are
Regions customers. In-branch financial fitness activities on Fridays
during January will be complemented by a series of online and social
media posts throughout the month, reaching even more people with
valuable financial insights.
"Our goal is to reach people wherever they are with useful information
that's designed to make managing money easier," said Rick Swagler, head
of External Affairs for Regions Bank. "To some, financial education may
not sound particularly exciting, but it doesn't have to be boring or
intimidating. The activities our branches are organizing - and the
content we'll be sharing online - will be fun and informative. We
believe this program will connect with people in a way that helps them
save more money, manage their spending wisely and better protect their
financial information."
One new aspect of Financial Fitness Fridays is the "Junior Banker"
series of videos Regions will share through the company's YouTube®
channel beginning Jan. 6. Junior Banker is a humorous, educational
resource featuring children beaking down some of the most important,
obscure or complicated aspects of managing money into terms that are
simple and easy to understand.
Junior Banker topics range from balancing checkbooks to combatting cyber
fraud, card skimming and identity theft. One Junior Banker video will be
released each Friday throughout Financial Fitness Fridays. The initial
video is available in the multi-media gallery of this article.
Also this month, Regions will use the @RegionsNews
Twitter handle to share financial fitness tips, infographics and
important lists to help people take charge of their finances.
Information will also be housed at www.regionsbanknews.com.
Financial Fitness Fridays will also include in-branch activities at
hundreds of Regions locations, where Regions professionals will empower
community members with information for financial success.
While Financial Fitness Fridays lasts for one month each year, Regions'
commitment to financial education is year-round. Among examples, Regions
supports a variety of financial education opportunities for students at
the elementary, middle, high school and collegiate levels. Further, the "Insights"
section of Regions.com is consistently updated with relevant
articles and tools to help people manage their money. And in 2016,
Regions offered over 80,000 "Regions at Work" financial education
presentations at employers throughout the communities Regions serves.
Regions also works closely with community partners and nonprofit
organizations to share cost-free financial education with more students
and adults. Organizations interested in taking advantage of
complimentary financial education programs are encouraged to visit any
Regions Bank branch or make
an appointment through Regions.com.
About Regions Financial Corporation Regions Financial
Corporation (NYSE:RF), with $125 billion in assets, is a member of the
S&P 500 Index and is one of the nation's largest full-service providers
of consumer and commercial banking, wealth management, mortgage, and
insurance products and services. Regions serves customers across the
South, Midwest and Texas, and through its subsidiary, Regions Bank,
operates approximately 1,600 banking offices and 2,000 ATMs. Additional
information about Regions and its full line of products and services can
be found at www.regions.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170104005262/en/
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