TMCNet: Deluxe Corporation Names Five Finalists for $500,000 Revitalization in Season Two of

[February 09, 2017]

Deluxe Corporation Names Five Finalists for $500,000 Revitalization in Season Two of "Small Business Revolution - Main Street" Series

Deluxe Corporation today named the five finalists in a nationwide search for a remarkable small town to be featured in season two of its series "Small Business Revolution (News - Alert) - Main Street." Chosen from nearly 14,000 nominations, the public will now decide the winner, which will receive a $500,000 revitalization for its small businesses and downtown area and be featured in an eight-episode series that will stream on SmallBusinessRevolution.org.

Small business owners in the winning town will benefit from marketing support and business advice delivered by a team of small business marketing experts from Deluxe, led by Deluxe's chief brand and communications officer Amanda Brinkman. She will be joined by Shark Tank's Robert Herjavec.

Deluxe kicked off a nationwide call for nominations in Fall 2016, in conjunction with the premiere of season one of "Small Business Revolution - Main Street." Deluxe narrowed the nearly 14,000 nominations received from all 50 states to a short list of eight towns. Deluxe visited each of the towns and identified five finalists:

  • Bristol, Pennsylvania
  • Georgetown, South Carolina
  • Kingsburg, California
  • North Adams, Massachusetts
  • Red Wing, Minnesota

From Feb. 9 to 16, the public can visit mallBusinessRevolution.org to watch a mini-documentary about each finalist and vote for their favorite. Once the winner is chosen, Brinkman, Herjavec and the Deluxe Small Business Marketing team will begin work, and the town's story will be told in season two of "Small Business Revolution - Main Street" in the fall of 2017. The winner will be announced on Feb. 22.

"When we watched the vote totals for season one reach nearly 200,000, we knew immediately we needed to do this again. The people who live in these towns have such an incredible passion for their communities and their work, and it is so rewarding for us to support them," Brinkman said. "After visiting each of these five towns this winter, I cannot wait to see which one will win. Our team is really looking forward to spending time in the town, working with its small business owners, and showing the world what makes small towns and small businesses great."

Deluxe debuted the Small Business Revolution in 2015 to celebrate a century of providing marketing and other services to small businesses and financial institutions. The campaign started by telling 100 stories of small businesses across the country. In doing so, Deluxe found a need to support and celebrate small towns, which inspired the "Small Business Revolution - Main Street" and its $500,000 boost.

"Working with the people of Wabash, Indiana, last year was so inspiring. When you are helping a small business owner, you can very quickly notice the impact of the work - both for the business owners and the broader community - and the difference can be huge," Herjavec said. "'Small Business Revolution - Main Street' is such a remarkable project, and it just keeps getting better!"

About Deluxe Corporation
Deluxe is a growth engine for small businesses and financial institutions. 4.4 million small business customers utilize Deluxe's service and product solutions, including website development and hosting, email marketing, social media, search engine optimization and logo design, in addition to our industry-leading checks and forms offerings. Deluxe serves approximately 5,600 financial institutions with a diverse portfolio of financial technology solutions that enable them to grow revenue and manage their customers' throughout their lifecycle, including our best-in-class check program solutions. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.


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