[February 17, 2017] |
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Global Marketing Cloud Platform Market 2017-2021 - Research and Markets
Research and Markets has announced the addition of the "Global
Marketing Cloud Platform Market 2017-2021" report to their
offering.
The report covers the present scenario and the growth prospects of the
global marketing cloud platform market for 2017-2021. To calculate the
market size, the report considers the revenue generated from the sales
of marketing cloud platform.
One of the major drivers for this market is rise in use of content
marketing. Content marketing is not just focused on selling the content
but also on communicating brand ideas to customers. Marketers consider
content marketing as an important business opportunity as it diffuses
all digital media. The rise in Internet penetrationhas encouraged
marketers to leverage content, like videos, articles, infographics, and
e-mails, to expand their reach across different channels.
Key vendors
- Adobe Systems (News - Alert)
- Oracle
- Salesforce
- IBM
Other prominent vendors
- Act-On Software
- Cision
- eTrigue
- GreenRope
- Hatchbuck
- HubSpot (News - Alert)
- Infusionsoft
- LeadSquared
- Salesfusion
- SAP
Market drivers
- Rise in use of content marketing
- For a full, detailed list, view the full report
Market challenges
- Data privacy and security concerns
- For a full, detailed list, view the full report
Market trends
- Increased adoption of analytics in marketing cloud platform
- For a full, detailed list, view the full report
For more information about this report visit http://www.researchandmarkets.com/research/t7klgq/global_marketing
View source version on businesswire.com: http://www.businesswire.com/news/home/20170217005276/en/
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