[February 22, 2017] |
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Bidtellect and TripleLift Partner to Transform Native Advertising Experiences for Marketers, Publishers and Consumers
Bidtellect, the Native platform built for marketers, and TripleLift, the
largest Native advertising platform and exchange as measured by
comScore (News - Alert), today announced a partnership that will transform Native
experiences for marketers, publishers and consumers. This integration
will bring the most advanced programmatic capabilities to a Native
environment that connects premium Native supply with high-quality Native
demand. The companies will lead the industry in the next phase of
digital media by solving the challenges in paid content distribution
with better monetization for publishers, stronger consumer connections
for brands and enhanced user experiences.
Joining the initiatives of two companies that specialize in the Native
space will bring significant benefits to both the buy and sell side.
Equipped to cater to the specific needs of publishers and marketers in
creating more engaging content experiences for consumers, this
partnership paves the way for more rapid technological advancement of
the industry. Advertisers will benefit from a more streamlined campaign
process, better creative management, and improved optimization towards
content engagement. Publishers will experience higher yield and improved
ad experiences through relevancy and seamless rendering of creative.
"We see tremendous value in directly connecting to Native sell-side
platforms to make premium Native In-Feed inventory available to our
advertiser partners," said Lon Otremba, Bidtellect CEO. "As Native and
Content Marketing become cemented in brands' marketing strategies and
publishers' sales strategies, it is critical for the Native programmatic
pipes to be seamlessly connected. Our objetive is to ensure marketers
can buy with confidence and publishers can effectively monetize their
inventory in this new digital paradigm. Partnering with TripleLift is an
important step toward enabling efficiencies for publishers and marketers
to scale their Native and paid content initiatives."
"With publisher demand for Native advertising increasing exponentially,
we are excited to partner with a leader focused on delivering
high-quality Native at scale," said Eric Berry, TripleLift CEO. "Our
partnership with Bidtellect is exciting because our extensive investment
in rendering technology will provide effective, user-centric
monetization experiences and aligns perfectly with Bidtellect's focus on
content marketing and distribution, which - in combination - will
deliver the best creative experience for the end user and preserve the
integrity of digital content and uninterrupted consumer experiences."
This partnership will advance efforts specific to content marketing and
Native advertising so that marketers can engage with consumers in a more
valuable way, and publishers can effectively evolve their monetization
strategies. Focusing on a better experience for the end user will
accelerate adoption of Native for both sides. Coupling sophisticated
technology developed specifically to solve for the challenges marketers
and publishers are facing in this evolved media landscape will push the
industry forward.
About Bidtellect
Bidtellect is the leading paid content distribution platform providing
marketers with one platform to execute Native campaigns across all
formats and devices including text, imagery and video. Marketers
leverage Bidtellect's proprietary real-time optimization algorithms,
first- and third- party data targeting, advanced KPI optimization and a
team of industry experts, to drive real results for paid content
distribution campaigns to deliver smart advertising. Bidtellect delivers
access to the world's most expansive Native ecosystem of premium
placements in order to achieve unparalleled scale.
The company is headquartered in Delray Beach, Florida and was launched
in 2013 by the digital media industry's most successful ad tech pioneers.
About TripleLift
TripleLift is the industry's leading programmatic native advertising
platform. The company's technology allows brands to amplify content
through in-feed native ads that match the unique look and feel of
thousands of publishers. Publishers leverage TripleLift's technology to
create a new revenue stream by monetizing their in-feed inventory. For
more information about TripleLift, please visit triplelift.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170222005218/en/
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