[May 12, 2017] |
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Optimal Blue and Media Center CRM Partnership Elevates Loan Originators' Marketing Toolkit
Optimal Blue, architect and operator of the mortgage industry's
enterprise secondary marketing eCommerce platform, announced today that
the company has partnered with Media Center CRM to offer a seamless and
powerful prospecting tool that can be used by both mortgage
professionals and their Realtor partners.
The Optimal Blue/Media Center CRM partnership is a logical and timely
collaboration. Borrowers and homebuyers need access to real-time pricing
information to make informed decisions; which is an unparalleled
strength of Optimal Blue's technology. Likewise, mortgage professionals
need a vehicle to provide this information to their customers and
Realtor partners in a consistent and compelling format, and that is
where Media Center CRM shines.
"As a premier marketing CRM provider, it's imperative that we remain at
the forefront of emerging technologies," said Dan Harrington, CEO of
Media Center CRM. "Though we generally build our own system
enhancements, there are instances where the smartest thing to do is
partner with a firm that has the experience and is the technology leader
in ther space, so that our customers can enjoy the benefits of our
individual strengths. Our partnership with Optimal Blue is a perfect
example of that."
"Borrowers are demanding a more streamlined and simplified experience in
every aspect of their lives, and dynamics of the mortgage process is no
exception," said Bob Brandt, Vice President of Marketing & Alliances,
Optimal Blue. "Well-designed integrations between leading technology
partners is the fastest and most efficient way to bring the
best-of-the-best directly to the consumer."
ABOUT MEDIA CENTER
Media Center is the mortgage industry's go-to CRM Solution, as well as
the industry's most powerful content marketing engine. The company
provides powerful automated work flow and content marketing delivery.
Media Center leverages its strengths in technology with other technology
partners to provide mortgage enterprises with the industry's top CRM
experience ROI. For more information, visit mediacentercrm.com
ABOUT OPTIMAL BLUE
Optimal Blue provides superlative automation, scalable innovation, and
unparalleled distribution through the mortgage industry's enterprise
secondary marketing solution. For more information, visit www.optimalblue.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170512005043/en/
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