[May 15, 2017] |
|
Ixia's Lori Cornmesser and Marie Hattar Each Recognized as One of CRN's 2017 Women of the Channel
Ixia,
a leading provider of network testing, visibility, and security
solutions, announced today that CRN®,
a brand of The
Channel Company, has named Lori Cornmesser, Vice President of Global
Channel Sales, and Marie Hattar, Chief Marketing Officer (CMO), to its
prestigious 2017 Women of the Channel list. The executives who comprise
this annual list span the IT channel, representing vendors,
distributors, solution providers, and other organizations that figure
prominently in the channel ecosystem. Each is recognized for her
outstanding leadership, vision, and unique role in driving channel
growth and innovation.
CRN editors select the Women of the Channel honorees based on their
professional accomplishments, demonstrated expertise, and ongoing
dedication to the IT channel.
As Vice President of Global Channel Sales for Ixia (News - Alert), Lori leads the
company's partner strategies, development, and sales execution. Lori's
vision has paved the way for improved transparency in how Ixia conducts
business with partners, driving initiatives that support their ability
to drive new opportunities and expand their product portfolio. These
include the development of enhancements to the Ixia
Channel Xcelerate Partner Program, which now offers opportunity
registration, fully automated onboarding, partner access to tools and
services, as well as a new technical and sales enablement platform.
Lori's profile and influence within the industry continues to expand,
having been honored by CRN as one of the
Top Women in the Channel for the past 8 years and in 2017 was again
named as one of CRN's Power 100! The Power
100 is a subset of the CRN Women of the Channel who have earned a
special distinction based on their exemplary record of success and their
level of influence in the channel.
In her role as CMO, Marie works the channel sales team to pave the way
for ever-increasing efficiencies and success for Ixia partners. Marie
spearheaded a lead generation program that identifies and nurtures
prospective customers through the entire sales qualification process.
These include digital and content marketing, local and national industry
events, as well as a variety of advertising venues designed to generate
leads for partners. Since Ixia has adopted a 100% channel sales model
for enterprise customers, these highly qualified leads are delivered
directly to over 800 Ixia reseller partners around the wold.
"These extraordinary executives support every aspect of the channel
ecosystem, from technical innovation to marketing to business
development, working tirelessly to keep the channel moving into the
future," said Robert Faletra, CEO of The Channel Company. "They are
creating and elevating channel partner programs, developing fresh
go-to-market strategies, strengthening the channel's network of
partnerships, and building creative new IT solutions, among many other
contributions. We congratulate all the 2017 Women of the Channel on
their stellar accomplishments and look forward to their future success."
The 2017 Women of the Channel list will be featured in the June issue of
CRN Magazine and online at www.CRN.com/wotc.
About Ixia
Ixia, recently acquired by Keysight Technologies, provides testing,
visibility, and security solutions, strengthening applications across
networks and cloud environments for enterprises, service providers, and
network equipment manufacturers. Ixia offers companies trusted
environments in which to develop, deploy, and operate. Customers
worldwide rely on Ixia to verify their designs, optimize their
performance, and ensure protection of their networks and cloud
environments to make their applications stronger. Learn more at www.ixiacom.com.
About Keysight Technologies
Keysight Technologies is a leading technology company that helps its
engineering, enterprise and service provider customers optimize networks
and bring electronic products to market faster and at a lower cost.
Keysight's solutions go where the electronic signal goes, from design
simulation, to prototype validation, to manufacturing test, to
optimization in both physical and virtual networks. Customers span the
worldwide communications ecosystem, aerospace and defense, automotive,
energy, semiconductor and general electronics end markets. Keysight
generated revenues of $2.9B in fiscal year 2016. In April 2017, Keysight
acquired Ixia, a leader in network test, visibility, and security. More
information is available at www.keysight.com.
Connect with Ixia: LinkedIn;
Twitter;
Ixia
Blog and YouTube
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our
dominant media, engaging events, expert consulting and education, and
innovative marketing services and platforms. As the channel catalyst, we
connect and empower technology suppliers, solution providers and end
users. Backed by more than 30 years of unequaled channel experience, we
draw from our deep knowledge to envision innovative new solutions for
ever-evolving challenges in the technology marketplace. www.thechannelco.com
Follow The Channel Company: Twitter,
LinkedIn
and Facebook
Ixia and the Ixia logo are trademarks or registered trademarks of
Ixia in the United States and other jurisdictions. CRN is a
registered trademark of The Channel Company, LLC. All rights reserved.
All other trademarks used herein are the property of their respective
owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170515005908/en/
[ Back To Homepage ]
|