[May 18, 2017] |
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Social Native Raises $8 Million Seed Round Led by SoftBank Capital; Accelerates Growth with Investment in Content Optimization Engine
Social
Native, the market-leading platform for branded content on demand,
has announced that it closed an $8 million seed round.
Social Native received extensive interest from investors in the wake of
the company's early success creating content for brands like Polaroid,
Walgreens and General Motors (News - Alert). In an oversubscribed round, Social Native
attracted funds from a number of leading venture capital firms including
SoftBank Capital.
The funding will enable Social Native to double down on their investment
into the Content
Optimization Engine and further the company's mission of using
technology to reimagine the creative industry while investing in sales
and marketing to continue claiming market share.
"We're pleased to see continued and growing interest in our technology
across the globe," says Social Native CEO David Shadpour. "Brands are
faced with the challenge of creating high volumes of personalized
content to deliver relevant customer experiences, and prior to Social
Native, this was a seemingly impossible task. It's exciting to see the
impact Social Native is having on the digital marketing landscape and
the interest not just from brands, but also the investor community."
"Brands are trying to keep up with the demand to create relevant
customer experiences for all marketing channels," said Jordan Levy,
General Partner at SoftBank Capital NY. "This demand for pesonalized
content has created a huge market opportunity for Social Native. They
have the team, technology and vision needed to transform the industry.
And now, the results. The company is producing astounding metrics for
brands by automating the traditionally manual process of content
creation."
Shadpour added, "Artificial intelligence and machine learning technology
has become core to Social Native's ability to predict which creators and
content will reap the highest performance for each unique branded
content initiative. We're able to improve and optimize content being
created on our platform in real-time based on historic performance,
while ensuring that only the most relevant and highest caliber of
creators are invited to participate in our campaigns."
Two industry veterans invested in Social Native and later
joined the executive team full time; Jeff Ragovin, Chief Growth
Officer at Social Native, who co-founded Buddy Media (News - Alert), which sold for
$745 million to Salesforce, and Eytan Elbaz, Chief Strategy Officer at
Social Native, famed for co-creating AdSense that was bought by Google (News - Alert)
for $102 million.
"Social Native's technology is unparalleled in content marketing,"
concluded Jeff Ragovin. "Not only have we completely automated the
creative development process, but we're building technology that will
create a fundamental shift in how brands think about content creation."
Social Native is hiring! For more information on open opportunities
visit our jobs
page.
ABOUT SOCIAL NATIVE
Social Native is the technology platform for creating high performing
branded content. Social Native connects brands with a diverse network of
content creators, globally, to create custom content on demand.
Headquartered in Los Angeles, California, Social Native is backed by
veterans of Google, Salesforce, Scopely, Applied Semantics, & Buddy
Media, whose past startups have created over $6B in equity value. Visit socialnative.com
to learn more.
ABOUT SOFTBANK
The SoftBank Group is a global technology player that aspires to drive
the Information Revolution (News - Alert). The SoftBank Group is comprised of the
holding company SoftBank Group Corp. (TOKYO: 9984) and its global
portfolio of companies, which includes advanced telecommunications,
internet services, AI, smart robotics, IoT and clean energy technology
providers. In September 2016, ARM (News - Alert) Holdings plc, the world's leading
semiconductor IP company, joined the SoftBank Group. To learn more,
please visit www.softbank.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170518005774/en/
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