[June 13, 2017] |
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Cvent Announces Business Intelligence Capabilities for the Hospitality Cloud
Cvent,
Inc., the market leader in meetings, events, and travel technology,
today announced the release of their new Group Business Intelligence
solution at their annual customer conference, Cvent (News - Alert) CONNECT. The new
solution will enable hospitality professionals to see real-time data and
analytics of their group business, and that of their competitors, in a
single easy-to-use platform.
"Hospitality professionals need timely and actionable intelligence for
their group business segment in order to maintain and improve their
competitive position," said Pete Floros, SVP of Product Management at
Cvent. "Providing our clients with the tools to confidently respond to
pending RFPs and book business based on competitor rate and response
information offers an invaluable opportunity to drive revenue. Our whole
goal in designing the platform was to make the data actionable -
enabling our supplier partners to generate more qualified group business
leads and increase revenue per available room."
The Group Business Intelligence solution is available to Cvent
hospitality customers through an online portal, which is constantly
updated with the latest information. Hoteliers can segment information
based on their reportig needs-including specific time periods, customer
segments, and locations to see how particular parts of the business are
performing. Having this data in an accessible, intuitive, comprehensive
dashboard lets hospitality professionals drill down from overall results
to individual RFPs within Cvent's platform, and align their response
with business goals. Hoteliers can now see how their venue is
performing relative to their competitive set, with regards to demand
generation, response and award behavior.
"Our new Group Business Intelligence platform is designed to
make the hotelier's job easier," added Floros. "By providing real time,
24/7 access to your group competitive intelligence, along with the
ability to quickly filter, segment and navigate to underlying RFPs for
immediate action, this solution is a game-changer."
The new solution is available on Cvent's platform and is part of the
Cvent Hospitality Cloud.
About Cvent, Inc.
Cvent, Inc. is a leading cloud-based enterprise event management
company, with tens of thousands of customers and more than 2,600
employees worldwide. Cvent offers software solutions to event planners
for online event registration, venue selection, event management, mobile
apps for events, email marketing, and web surveys. Cvent provides
hoteliers with an integrated platform, enabling properties to increase
group business demand through targeted advertising and improve
conversion through proprietary demand management and business
intelligence solutions. Cvent solutions optimize the entire event
management value chain and have enabled clients around the world to
manage hundreds of thousands of meetings and events. For more
information, please visit Cvent.com, or connect with us on Facebook,
Twitter
or LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170613005176/en/
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