[June 14, 2017] |
|
Quantzig Releases Marketing Mix Modeling Study for the Pharma Industry to Help Organizations Improve Marketing ROI
Global analytics and advisory firm Quantzig recently completed a marketing
mix modeling study for a leading US pharma company. The goal of
the study was to quantify the contribution of each media type on
incremental sales (NRx) and the ROI, as the client lacked visibility on
marketing ROI.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170614005981/en/
Quantzig's marketing analytics solutions optimize marketing campaigns and improve ROI. (Graphic: Business Wire)
As analyzing the impact of marketing activity across various
distribution channels, media expenditures, and sales organizational
structure becomes more difficult, organizations are increasingly turning
to big data analytics to ease the process. Marketing mix models are
gaining popularity as this method quantifies the impact of marketing
strategies based on an organization's past marketng spend. Just
recently, Facebook
and Google made news with their decision of adopting marketing
mix modeling for measuring performance and visibility.
According to Quantzig's marketing analytics experts, "Marketing mix
modeling is a powerful tool used to predict future media investments and
understand the marketing ROI. Based on the historical marketing data and
performance, it proves to be highly beneficial, provided the historical
data collected is accurate."
The client turned to Quantzig's expertise for the project because the
marketing analytics solutions provided by Quantzig have proven to help
increase sales by 19%. These results are achieved by quantifying
short-term impact for marketing activities from each channel, while also
giving a broad picture of long-term expectations.
Request
a free proposal to see how Quantzig's solutions can help you
This study provides insights such as:
-
Comparative ROI across media types based on advanced regression methods
-
Insight into contribution of brand equity advertising on incremental
prescriptions (NRx) and the ROI from each media type
-
Analysis of each campaign to understand the ROI and incremental
prescriptions generated at a granular level
-
Synergy (News - Alert) analysis to identify direct and indirect impact of media types
on incremental prescriptions and the ROI generated
-
And many more
View the study: https://www.quantzig.com/content/marketing-mix-modeling-pharma-company
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 12 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170614005981/en/
[ Back To Homepage ]
|