[August 09, 2017] |
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NewsCred CEO and Co-founder Shafqat Islam to Speak on the Science of Content Marketing and How to Drive Tangible Business Results at The World's Largest Content Marketing Event
NewsCred,
the global leader in enterprise content marketing, will be a platinum
sponsor at Content
Marketing World 2017 from September 5-8, 2017. During the
conference, NewsCred's CEO and Co-founder Shafqat Islam, and Head of
Content Marketing Advisory Services Giuseppe Caltabiano, will present on
"The Science of Content Marketing: How to Create Predictable Revenue in
the Performance Era," and "Turning the Big Ship - An Inside View on a
Global Content Marketing Program in a Large B2B Enterprise,"
respectively. With NewsCred's recent launch of the Content
Marketing Maturity Index (CMMI), attendees will have the opportunity
to evaluate their own content marketing strategy and identify areas that
are strong performers and those that need improvement. NewsCred will
also host a pop-up cafe complete with fresh complimentary snacks and
beverages from Rising
Star Coffee.
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Who:
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Shafqat Islam, CEO and Co-founder, NewsCred
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Giuseppe Caltabiano, Head of Content Marketing Advisory Services,
NewsCred
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Nicole Smith Mills, Global Digital Marketing Strategy Lead, NewsCred
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What:
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Learn from content marketing experts how global enterprises are
leveraging content marketing at scale to drive revenue as well as
how to use concrete methods and tools to not only measure
performance, but effectively apply that data to improve performance
and move up the content marketing maturity curve. And, with a brief
14 question gap analysis at NewsCred's booth, attendees can evaluate
their own content marketing program leveraging NewsCred's
proprietary Content Marketing Maturity Index.
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Where:
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Content Marketing World 2017
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Booth #31
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Huntington Convention Center of Cleveland
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300 Lakeside Avenue
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Cleveland, OH 44113
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When:
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Tuesday through Friday, September 5-8, 2017
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Wednesday, September 6th, 1:45pm: The
Science of Content Marketing: How to Create Predictable Revenue in
the Performance Era
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Thursday, September 7th, 12:05pm: Turning
the Big Ship: An Inside View on a Global Content Marketing Program
in a Large Enterprise
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Why:
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Content Marketing World is the largest gathering of content
marketing professionals in the world. It is the one event where
attendees can learn and network with the best and brightest in the
content marketing industry. Attendees will leave with all the
materials they need to take a content strategy back to their team -
and - to implement a content marketing plan that will grow their
business and engage their audience.
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About NewsCred NewsCred, the global leader in enterprise
content marketing, empowers the world's most ambitious brands with
powerful technology, the largest and most diverse content offerings and
proven, and unrivaled expertise. Through its complete solution, NewsCred
offers a repeatable methodology that guarantees ROI for the world's
leading CMOs and marketing leaders from companies including Panasonic,
Barclays, Cox (News - Alert) Communications, Fidelity, HPE, USAA, Virgin Media, and
more.
Founded in 2008, NewsCred serves hundreds of customers in over 70
countries from seven global offices. Learn more at NewsCred.com,
join our community at NewsCred
Insights and follow us on Twitter
and LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170809005204/en/
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