[October 04, 2017] |
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SmartTouch® Interactive to Host Webinar on Dynamic Remarketing
SmartTouch® Interactive, an interactive real
estate marketing agency, real
estate marketing automation and home
builder lead nurturing CRM solution company, today announced the
next presentation in their webinar series, "How to Give Your Remarketing
Campaign a Dynamic Advantage," presented by Strategus' Director of
Digital Strategy & Co-founder, Joel Cox (News - Alert). The webinar will be held
Wednesday, October 18, 2017 at 1 p.m. EST/12 p.m. CST and will cover:
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Exactly what is Dynamic Retargeting, and how does it engage prospects
better than non-Dynamic Retargeting
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What you'll need to execute a successful Dynamic Retargeting Campaign
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Best Practices for running a powerful Dynamic Retargeting Campaign to
improve the user experience and drive conversions
"We've had a relationship with Strategus
for the pas few years, a company that is a leading expert in data-drive
advertisement, and we are very excited for their Co-founder Joel Cox to
be presenting "How
to Give your Remarketing Campaign a Dynamic Advantage" in a
45-minute session that will make a major impact on how home builders and
developers choose to market their homes and communities in the future,"
said Robert Cowes, President and Co-founder, SmartTouch® Interactive.
Joel Cox will be speaking on what makes Dynamic Retargeting so powerful
and how it creates a personalized experience for online buyers and
increases conversions by 190% compared to standard/non-dynamic
remarketing ads.
Register
by October 18 to also learn more about how Strategus increased
performance for a large multi-market homebuilder with Dynamic
Retargeting.
About the Presenter
Joel Cox is the Director of Digital Strategy and Co-Founder of
Strategus, a full-stack programmatic platform that offers data-driven
audience identification and targeted delivery. Strategus' innovative ad
tech and high touch campaign management drive custom, full-funnel
cross-device solutions. Strategus pioneered programmatic OTT advertising
and thrives on the relentless pursuit of what's 'What's Next in
Data-Driven Advertising.' Joel developed his first online business at
the age of 20 and graduated from the University of Colorado at Boulder
with a degree in marketing. Joel's background began with search
optimization and after having been a member of the core team that
developed and rolled out the nation's first publisher-owned ad network
for Media News Group, Joel Co-founded Strategus. Joel is Google (News - Alert)
Certified and fluent in all facets of digital advertising with a passion
and emphasis on cutting-edge & innovative digital display and video
tactics.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides
proven lead generation programs and lead management system, SmartTouch®
Platform, the lead nurturing CRM. The SmartTouch® team's expertise in
lead generation and online marketing helps firms that require a
multi-touch sales cycle create demand for products and services and grow
their business with customized, interactive lead generation programs and
lead cultivation. Backed by 30 years of experience in developing lead
generation programs for hundreds of clients, SmartTouch® Interactive
sets a new standard with lead generation programs and a single solution
that integrates CRM, Marketing Automation, Email Marketing and Inventory
Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20171004005414/en/
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