[February 13, 2018] |
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Marketing Evolution Hires Enterprise Software Marketing Expert to Accelerate Growth
Marketing
Evolution, the leading provider of marketing analytics and
attribution, today announced that Kristin Hambelton has joined as its
first chief marketing officer (CMO). Highly regarded for her
results-driven, business-to-business (B2B) marketing expertise,
Hambelton brings a proven track record creating and implementing
successful growth strategies for some of the best-known SaaS marketing
technology companies, including Adobe (News - Alert), Neolane, and Evariant.
"We are excited to have Kristin join our team," said Rex Briggs, founder
and chief executive officer of Marketing Evolution. "We've been
experiencing rapid growth in the market. Adding Kristin's experience
crafting and executing marketing strategy, recruiting strong teams, and
her passion for customer experience will be a tremendous asset as we
scale our business and better support the needs of a global marketplace
while maintaining the highest levels of customer satisfaction."
As Marketing Evolution's first CMO, Hambelton is tasked with developing
the company's marketing function while defining its global marketing
strategy; she will also oversee marketing operations including demand
generation, content, partner and customer marketing, corporate
communications, events, and branding.
"Marketing Evolution's disruptive approach to marketing attribution
truly delivers results," said Hambelton. "The company has defined a new
standard to measure the impact of marketing and has quickly become an
indispensable tool for its customers. I'm excited to help the team bring
this innovative solution to a broader audience and support customers in
making the actionable decisionsthey need to accurately measure and
improve their marketing ROI."
Global demand for the company's AI-based technology for marketing
optimization has been growing rapidly. Last week, the company announced $20.6
million in Series B funding and earlier this year, it announced its international
expansion with the opening of a London office to serve customers in
Europe, Asia, Africa, and the Middle East. More than half of Marketing
Evolution's current customers have a global footprint and represent some
of the fastest-growing segments including automotive, entertainment,
financial services and retail.
To read more about Marketing Evolution and its unique person-centric,
multi-touch attribution and real-time optimization using Big Data and AI
within the award-winning ROI Brain™ software, visit: www.marketingevolution.com.
About Marketing Evolution Marketing Evolution delivers
better business results with an independent SaaS Platform for
measurement and optimization of the entire marketing mix. Gartner (News - Alert) CEB
describes Marketing Evolution as 'best practice' in their case
study of Regions Bank's use of the ROI Brain™ Software. Forrester (News - Alert)
put Marketing Evolution in a class by themselves in their Measurement
and Optimization Wave Report. Marketing Evolution won the 'Big
Data Gold Medal' from the Advertising Research Foundation, they are the
'partner of record' for the Mobile Marketing Association (News - Alert) global ROI
research, and in Europe, Marketing Evolution won the I-COM
Attribution category in 2017.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180213005297/en/
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