[June 26, 2018] |
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Mountaingate Capital Platform Elite SEM Completes Second Add-on Acquisition
Award-winning digital marketing agency Elite SEM Inc. announced that it
recently acquired Email Aptitude, a specialist CRM & Email Marketing
agency. This marks Elite SEM's second acquisition since partnering with
Mountaingate Capital in 2017. From discovery through acquisition, and
now with a stronger emphasis on retention and reactivation, Elite's
services span all stages of an integrated marketing strategy and through
the entire customer journey, allowing clients to effectively and
strategically evaluate digital marketing spend and increase
cross-channel performance.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180626006518/en/
Email Aptitude is an ESP-agnostic agency focused on full-service email
program management, advanced email strategy, CRM, and creative services.
A team of more than 85 email marketing experts, known for shattering
performance records for clients through game-changing strategy and
full-service program management, will merge under the Elite SEM
umbrella. Email Aptitude brings an award-winning creative team that will
enable Elite to offer comprehensive creative services for all digital
channels.
Email Aptitude has grown and managed email programs for some of the
fastest-growing startups and global enterprise brands, including Pura
Vida Bracelets, Peter Millar, Halston, Diff, Brooks Running, MVMT, and
Frederick's of Hollywood. Email Aptitude was named to the Inc. 5000 as
the #1 fastest growing email agency in the country; #22 on the Bay Area
Fast 100; and honored as #17 on the AdAge Top 50 Best Places to Work in
the US.
Prior to and since the acquisition, shared clients such as Eddie Bauer,
Bombas, and Francesca's, where both agency teams collaborate on data,
have seen a lift in performance across managed channels and services.
The combined company now employs more than 330 digital marketers
covering every performance digital media channel in support o clients'
efforts to achieve their customer acquisition, engagement, and
e-commerce business objectives.
In commenting on the acquisition, Forest Bronzan, Founding CEO of Email
Aptitude and now EVP of CRM & Email Marketing at Elite, stated, "Joining
Elite's best-in-class integrated media offerings and bringing Email
Aptitude's award-winning Creative, CRM, and Email expertise enables us
to provide even more value and innovation to our clients. Brands demand
channel expertise, and I'm thrilled to be a part of Elite's experts-only
approach to offer clients a powerful and truly unique agency experience."
"As audiences become more interconnected across various media channels,
it's vital that these channels speak to one another, sharing data and
findings. This acquisition is an important step in realizing our
expert-only approach to providing full digital marketing services," said
Zach Morrison, President of Elite SEM. "Forest has built an outstanding
business with an extremely accomplished group of senior leaders, and
we're delighted to have them as our partners moving forward."
Elite SEM is an award-winning digital marketing agency founded on
search and focused on holistic performance-driven digital marketing.
Elite's expertise spans Paid (News - Alert) Search, SEO, Shopping & Feed, Paid Social,
Display Advertising, Amazon & Marketplaces, Affiliate Marketing,
Conversion Rate Optimization (CRO), CRM, Email Marketing, and Creative
Services - collectively supported by Integrated Media Strategy and
Analytics/Marketing Science teams. From discovery through acquisition,
and now with a stronger emphasis on retention and reactivation, Elite's
services span all stages of an integrated marketing strategy and through
the entire customer journey allowing leading industry brands to
effectively and strategically evaluate digital marketing spend and
increase cross-channel performance. Clients include: Bombas, Timex, the
San Antonio Spurs, USA Today, The Sak Brand Group, GrandLife Hotels,
U.S. Polo Assn., Francesca's, Einstein Bagels, Tommy Bahama, Melissa &
Doug, Hugo Boss, Freshly, Theory, Aaptiv, and Terminix. For more
information on Elite SEM, please visit http://elitesem.com/.
Mountaingate Capital is a private equity firm based in Denver
that specializes in building and empowering lower middle market
companies with strong growth potential and engaged leadership teams. The
firm was launched by a team of partners with deep investment expertise
in four distinct market sectors: marketing services, business/industrial
services, specialty distribution and specialty manufacturing, including
medical devices. Mountaingate's focus on organic growth coupled with its
proven customer-centric buy-and-build approach for add-on acquisitions
and shared equity ownership with management creates more value for the
end customer, while forging stronger, more collaborative, and more
successful investment partnerships with management teams. In 2017,
Mountaingate announced the close of its first fund with $395 million in
capital commitments. Mountaingate targets investments in new platform
companies typically with $5 million to $25 million of EBITDA. For more
information on Mountaingate, please visit http://mountaingate.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180626006518/en/
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