Struggling with Content Production? Then Find Professional Content Writers to Do the Job For You

Here's a frightening statistic: According to the "B2B Content Marketing 2014: Benchmarks, Budgets, and Trends-North America" report commissioned by the Content Marketing Institute, last year only 36 percent of B2B marketers claimed they were effective at content marketing.

This is a big problem when you consider how important it is to create strong copy on company websites and blogs. The search engine giants take content seriously when ranking businesses in search queries and will penalize companies that do not produce enough content-or inaccurate content. Poorly planned copy strategies will also have negative implications for a company's brand image and reputation.

So, why do marketers struggle? As the report explains, 69 percent of B2B marketers claim they don't have enough time to produce strong content while 55 percent struggle to produce enough. But the good news is that these problems can easily be solved by outsourcing to a team of trained professionals. Find professional content writers who you know will give you high quality, custom content every time they submit an article and you can rest assured you will never have to worry about appeasing Google's search engine spiders.

Here are some things to keep in mind when looking for a content marketing team to help you with your website goals:

  • It's okay if you're confused about content: With the overwhelming majority of B2B and B2C marketers now using content marketing, you might be ready to jump the gun and get started without really understanding how the process works. And that's perfectly fine. Find professional content writers who can meet you at any point along the way, assess your current content needs and help you figure out your goals.
  • Give your writers as much information as possible: Consider your professional content writers to be direct extensions of your in-house team-and send their way pertinent company information to bring them on-board quickly. Product demos, fact sheets and videos will help them get acquainted with your corporate vocabulary and will show them how you talk about your company. The more information you give, the more mileage you will get out of the service.
  • Be selective about who you partner with: In your quest to find professional content writers, be a bit picky. Don't be afraid to ask for their own writing samples before you agree to work with them. Since their work will be a direct reflection of your brand image, it's crucial that you feel comfortable communicating with them and working with them on a daily basis.

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