10 Reasons You Need Stellar Website Content Writing

There's no question about it: you need the best of the best when it comes to content creation for your website. After all, the right content converts. (Did you know that blogging is now the number one method for increasing site traffic, surpassing SEO? Or that companies that blog at least 15 times per month get five times more traffic than companies that don't?)

Here are 10 reasons to hire the best content writers for your website:

  • Quality Matters: In the great content marketing race, quality is more important than quantity. With search engine giants like Google always one click away from blacklisting your site for keyword stuffing and black-hat SEO, quality content from great content writers is imperative.
  • Copywriting is Tough: Sure anyone can string a few words together and hope for the best, but coming up with riveting, SEO-driven, insightful copy can be a real challenge. That's where the experts come in.
  • The Creative Well Can Run Dry: Developing a robust editorial calendar for your blogging, email marketing and white paper/case study campaigns can seem like a daunting task. But when you hire superb content writers they can assume the burden of content creation-and topic creation-for you.
  • The Algorithms Always Change: From Hummingbird to Panda to Paper, it seems the search engine moguls are always changing their algorithms for organic search rank. Best-in-class content writers keep up with these trends, ensuring that you are always a step ahead.
  • Your Competitors are All In: With more and more companies throwing their hat into the content marketing ring, the competition for stellar custom copy has heated up. Before if you had a blog you might have been considered bleeding-edge. But now, with so many of your competitors producing compelling copy daily, your job to produce original, evocative pieces just got that much more challenging.
  • Readers are Demanding: Industry pundits contend that we are in a content shock era-or too inundated with the surplus of content across digital avenues. Therefore, your readers are more discerning than ever before. They are selective when it comes to what they read and expect witty, unique content.
  • Content Converts: The right content doesn't just look pretty on your website: it translates in terms of ROI as well. Compelling content can help you enjoy a surge in website traffic, click through ratings and qualified leads.
  • The SEO Game Has Changed: In the quest for SEO, quality content reigns supreme. Search engines prioritize high-quality content over curated, unoriginal copy. Your best shot at SEO comes with a team of first-class writers.
  • It Will Bring up Your Standards: Having the best copy writers encourages everyone on your marketing team to be that much more creative. Hire the best and see your content marketing efforts go up a grade.
  • You're Tired: Simply put, managing your online content platforms can be a bit of a nightmare. But when you hire cutting-edge writers to complete this task for you, you can sleep soundly again and get back some precious business time to tackle other pressing matters.

Looking for an additional 10 reasons to hire the best content writers for your website? Then click here to start talking with our Content Boost team.

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