Looking to Find More Customers Online? Create Content for Better SEO

Achieving the top listing in Google's search engine is like securing Boardwalk in Monopoly. On the Internet, this is prime real estate-the destination for which you want all of your customers to land. And statistically, this spot will land the most traffic. Research shows that being listed on the first page of Google will garner companies 32.5 percent of average traffic share. And the second spot receives just 17.6 percent of traffic share.

So, how do you anchor your business on the first page on Google? It all starts by choosing the right keywords for your brand. In the past, this was done primarily through practices like loading your website with keywords, focusing on meta-data and creating back links. But last year, Google changed the rules of the SEO game when the company updated its search engine algorithm. Now, you need to create content for better SEO. Content can include written text, audio or visual multimedia. Basically anything that enhances the user experience and informs visitors about your brand or industry can be considered content. Most companies today are using blog posts and Web copy, but also corporate videos, podcasts and pictures can boost SEO.

You may be itching to create content for better SEO. But before you do, there are a few critical things to consider:

  • It needs to look professional: Every piece of content you publish will be a direct extension of your brand. Your website visitors will judge your brand based on the quality of the content they see. So it needs to look sharp. Consider investing in the services of a third-party content vendor that can provide the oversight and guidance necessary to ensure your content helps your brand and doesn't hurt it.
  • You can't cheat: Resorting to "black hat" SEO tactics like keyword stuffing is a quick way to land on Google's blacklist-which is the quickest way to disappear from the Web. Stick to organic content production, and your hard work will be rewarded. Remember that content is a journey, not a campaign. You might not see results overnight but over time your website will increase in value dramatically the more you post.
  • It shouldn't be "salesy": Content is a fresh new alternative to traditional advertising it. So embrace the ability to be creative and talk about your brand, and spare your readers the traditional "in your face" marketing approach. Spend time convincing them why they should invest in your brand and they will hear you.

So, are you ready to create better content for better SEO? Click here to learn how Content Boost can help.

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