Searching for the Top Content Development Services?

If you're like most marketers, chances are you're knee deep in deadlines, presentations and conference calls. Amongst the hustle and bustle of daily life, your content marketing strategy can quickly lose momentum. But don't worry; you're not alone as many businesses struggle with content creation.

According to Eloqua's "State of Content Marketing 2014" report, 44 percent of marketers consider creating enough quality content to be a significant challenge. To help lessen their load, many organizations are offloading content creation to third-party vendors. In fact, 47 percent of companies are now outsourcing their content development needs to a content strategy vendor, according to the aforementioned report.

However, not every vendor is created equal. Leading agencies will deliver the best content development services so you no longer have to worry about this week's blog post or next month's social media campaign. Below are five characteristics to look for when searching for the top content development services:

  • Subject Matter Expertise: Whether you're in the retail or technology industry, you need a vendor that's schooled in your respective space. After all, how can you expect them to write intelligently about your industry without having a pulse on the latest news and trends?
  • Solid Reputation: Look for an agency that practices what they preach. Take a look at their blogging platforms, eNewsletters, white papers and more to get an idea of how they use content marketing to differentiate their own brand. This will give you a good indication of what they are capable of doing for you.
  • Gamut of Services: An effective content marketing strategy doesn't start and end with blog posts. The best content development services include everything from white papers to email marketing to video to social media.
  • Superior Support: Building a solid strategy takes time and effort. You want a partner that will be become a trusted advisor, helping steer your strategy down the right path to better leads and SEO rankings. In other words, think of your vendor as an extended arm of your marketing team.

Bottom line: do your due diligence and ask questions not only about previous work the agency has performed, but on the depth of knowledge they have about your respective industry and the content marketing space itself. And remember; on your search for the best content development services don't forget these five important characteristics.

Your quest for a solid content strategy vendor can end with Content Boost. Click here to learn about how our team can augment your content platforms.

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