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Home Content Creation Featured Articles

Content Creation Featured Articles

  • Co-Marketing: the Next Step in the Evolution of Content? 06/20/2017
  • Stop Spinning Your Wheels and Start Producing Effective Content 06/20/2017
  • Fast Food Giants Serve Up Next-Generation Content Lessons 05/16/2017
  • Consumers Forget Content Quickly - Here's What You Can Do About It 05/16/2017
  • Know Your Customers Better, Sell Them More 02/02/2017
  • Naughty or Nice-Which List Did Your Content Strategy Make This Year? 12/13/2016
  • Five Reasons Your Content Could Be Failing 11/15/2016
  • Content in Demand as Holiday Marketing Ramps Up 11/15/2016
  • Tech Marketers Flock to Content, But Must Outsource to Reach Full Potential 09/20/2016
  • Inspiring Content Attracts Inspirational Influencers 05/02/2016
  • User Generated Content: What Is It and Why Should You Care? 11/24/2015
  • How Will You Engage Your Consumers in the Interactive Age? 09/15/2015
  • How Marketers Can Leverage Instagram to Heighten Brand Awareness 08/24/2015
  • Optimizing Psychology in Content Marketing 07/23/2015
  • Tackling the CEO Ghostwriting Bottleneck Problem 07/17/2015
  • How To Make Your Brand More Memorable With Storytelling 06/30/2015
  • Three Proven Blog Formats (and How to Use Them Effectively) 06/23/2015
  • The Secret Behind Creating a Great Case Study 06/23/2015
  • Three Mistakes Marketers Make Before Writing One Word 06/02/2015
  • Beyond the C-Suite: Why Every Member of Your Marketing Team Should Be a Decision Maker and Strategist 05/28/2015
  • LinkedIn to Provide Valuable Insight for Content Marketers 05/20/2015
  • Beating the Digital Eye Strain Epidemic 05/05/2015
  • Why Marketers Should Pay Close Attention to Google's New Twitter Integration 05/01/2015
  • LinkedIn Continues to Push Content Marketing Boundaries With 'Elevate' 04/28/2015
  • Why Strategic Thinking Is Crucial in Content Marketing, Part II 04/13/2015
  • Technology Marketers Investing More in Owned Media 03/31/2015
  • Is Your Content Self-Centered? Research Finds Content Too Company-Specific 03/03/2015
  • Want to Create Shareable Content? This Is How You Do It 03/03/2015
  • No Time to Blog? Here's How Ghostwriting Can Help 02/17/2015
  • Lead Generation and Content Marketing: A Match Made in Heaven 02/03/2015
  • Now That You Have the Money for Digital Marketing, How Do You Find the Staff? 01/30/2015
  • Using Social Media Insights to Craft More Engaging, Timely Content 01/06/2015
  • Content Marketing: What the Latest Stats Say About the Industry 01/06/2015
  • 3 Important Metrics You Should Be Tracking With Google Analytics 12/29/2014
  • A Look Back at the Top Content Marketing Campaigns of 2014 12/23/2014
  • Study Shows Retargeted Ads Are Surging in Popularity 12/16/2014
  • Marketing Strategy, Content Marketing are Top Revenue Generators for B2B Agencies 12/08/2014
  • Who Has The Better Digital Marketing Strategy: Your Business or an Eight-Year-Old Girl Scout? 12/03/2014
  • Seven Content Marketing Tactics We're Thankful For 11/12/2014
  • What Kind of Content Drives Your Marketing Strategies? 11/07/2014
  • Where to Find Content Creation Inspiration 11/06/2014
  • B2B and B2C Content Marketing: Similarities and Differences 10/31/2014
  • The Surprising Reason Why Most Startups Fail 10/27/2014
  • Videos and Podcasts: The Next Content Marketing Frontier 10/24/2014
  • Which Online Channels Are Best-Suited for Acquisition and Retention? 10/21/2014
  • Four Things You Need To Know About CMI's 2015 B2C Content Marketing Report 10/20/2014
  • As 2015 Draws Near, New Study Reveals Best, Worst Times for Tweeting Year-round 10/16/2014
  • Content Marketers: Where's the Value? 10/08/2014
  • What Is a Content Strategy Vendor? 10/06/2014
  • Top Highlights from CMI's 2015 B2B Content Marketing Benchmarks, Budgets and Trends Report 10/01/2014
  • Four Ways to Promote Your Quality Content 09/30/2014
  • Facebook vs. Twitter: How Does Engagement Differ On Each Platform? 09/19/2014
  • Top Three Takeaways From Content Marketing World 2014 09/16/2014
  • Flip the Marketing Funnel; Create Moments of Inspiration 09/10/2014
  • Four Reasons Some Content Marketers Fail 09/08/2014
  • New Research Shows Content Creation Is the Most Effective Inbound Marketing Tactic, But Still a Challenge 09/01/2014
  • What Marketers Can Learn From Peyton Manning's Commercials 08/29/2014
  • Adidas Increases Its Digital Content Marketing Spend 08/11/2014
  • 93 Percent of Companies Failing at Cross-Channel Marketing 08/04/2014
  • Content Marketing Leads Forbes' 2014 Online Marketing Trends 07/29/2014
  • Study Asks: 'Are You Smarter than the Average Facebook User?' 07/25/2014
  • Marketers Can Learn From Nike's Tribute to Derek Jeter 07/14/2014
  • Your Customers are Listening, So Start Talking 07/08/2014
  • Event Marketing + Content Marketing: A Match Made in Heaven 06/24/2014
  • Why Sales Can't Live Without Content Marketing 06/23/2014
  • High-Quality Content: The Key to Ranking Number One on Google 06/11/2014
  • Your Content Creation Strategy Must Focus on Storytelling 06/03/2014
  • What Marketers Can Learn from the New York Times' Innovation Report 05/19/2014
  • Happy National Small Business Week! Kickstart Your SMB with Content Marketing 05/14/2014
  • Content Creation will Boost Your SEO Ranking-and Why That Matters 05/05/2014
  • B2B Companies Growing Increasingly Frustrated with Lead Generation Efforts 04/28/2014
  • Research Shows 73 Percent of B2B Marketers Are Producing More Content than Last Year 04/22/2014
  • The Key to Great Content Marketing? Understanding its Goals 04/14/2014
  • What's Sweet for You is Sweeter for Sprinkles: The Marketing Strategy Behind the Company's Cupcake ATMs 04/08/2014
  • The Role of Content Marketing in Buyers' Purchasing Decisions 04/01/2014
  • Most Visitors Spend Less than 15 Seconds on Your Website. Are you Making it Worth Their Time? 03/21/2014
  • People Are Still Searching for Content, Just Not How You Think 03/17/2014
  • Visual Content Creation Drives Results 03/13/2014
  • Are You 'In' with LinkedIn's New Blogging Platform 03/04/2014
  • The RSS Feed: Providing Sensible Navigation of a Cluttered Internet 02/28/2014
  • Understanding Search Engine Spiders is the Precursor to Increased Website Traffic 02/27/2014
  • Corporations are no Longer Anti-Social and You Shouldn't be Either 02/27/2014
  • LinkedIn's Blogging Platform is Your Ticket to Thought Leadership 02/24/2014
  • CVS Anti-Smoking Campaign: The Importance of Staying True to Your Brand 02/18/2014
  • For the Love of Mobile 02/14/2014

Downloadable Content

  • Whitepaper

    The Virtues of Choosing a Content Strategy Vendor

  • Whitepaper

    Sidestep DIY Product Launch Challenges

  • Whitepaper

    Content Marketing for Tech Marketers

  • Whitepaper

    Marrying Compelling Custom Copy with Profitability

  • eBook

    Why 9 Out of 10 Companies Use Content Marketing

  • Flyer

    The Real Costs of Hiring a Content Writer Producer In House

  • Flyer

    7 Ways to amplify your social media

  • Webinar

    Product Launches: Why You Should Not Go it Alone

92% of marketers say that content creation is either "very effective" or "somewhat effective" for SEO(hightable.com)

B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (socialmediab2b.com)

61% of consumers say they feel better about a company that delivers custom content; they are also more likely to buy from that company. (customcontentcouncil.com)

78% believe that organizations providing custom content are interested in building good relationships with them. (tmgcustommedia.com)

The average cost to generate a lead through inbound marketing is half the average for outbound marketing. (hightable.com)

60% of business decision makers say branded content helps them make better product decisions.

B2B companies with active blogs generate 67% more leads per month on average than non-blogging firms. (socialmediab2b.com)

76% of marketers who have strategic SEO campaigns in place invest in content creation. (socialmediab2b.com)

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